Almost everyone who runs a business recognizes the value of generating high-profile attention for their company, product, or service. Unfortunately, the high cost of hiring an outside marketing or PR firm can put these kinds of efforts out of reach for many small businesses and individual professionals.
In his new book It's Not Who You Know--It's Who Knows You!, noted speaker and visibility expert David Avrin shows you how to craft, build, and promote your own brand and win the eyes and ears of the marketplace. This book offers a refreshing, new perspective on marketing, PR and strategic branding while giving you the tools and creative advice you need to solidify your market niche by differentiating yourself from the competition, crafting a truly marketable and promotable brand, and raising your visibility. If you want to get noticed and turn the spotlight on your business by becoming more newsworthy, this is the only resource you need.
©2009 David Avrin; (P)2009 Audible, Inc.
Useful information presented in an enjoyable manner. Would give it a listen to again but the plugging of his website and services annoyed me at times.
Useful information that isn't far fetched or ridiculous.
no characters in it.
Useful information for micro businesses with out the
Practical expertise for those who want to build a strong brand and are new in the business
"The visibility coach says......" Every little detail is important when you want people and business to see you, ando most important, when you want people to remember you.
I really enjoyed it. I think it is because he is the one who wrote the book, so of course he is very passionate about it. Never felt bored.
"Serious about your business? Get this book!"
I have now listened to this book 3 times, and I cannot stress how valuable the information contained in it has been for me. It is definitely a must have in any entrepreneur's book shelf.
"For those with no prior exposure to business only"
I'm afraid that I bailed out after three hours of hearing the blindingly obvious. I wish I'd trusted my gut feeling as per Simon Sinek and stopped within the first hour. I kept waiting for a new insight or fresh approach but left wanting. Maybe as a book this works better because you can skim through and pick out the key headlines and the odd insight but this was a random walk through treacle.
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