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It's Not Luck Audiobook

It's Not Luck: Marketing, Production, and the Theory of Constraints

Using the unique business-novel format, It's Not Luck continues the story of The Goal protagonist Alex Rogo as he navigates a new set of challenges facing the now over-diversified and under-profitable UniCo, where he has risen to the rank of division manager.
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Publisher's Summary

Using the unique business-novel format, It's Not Luck continues the story of The Goal protagonist Alex Rogo as he navigates a new set of challenges facing the now over-diversified and under-profitable UniCo, where he has risen to the rank of division manager.

With an engaging voice and dynamic plot, Goldratt shows how to apply his Theory of Constraints (TOC) to achieve ongoing improvement in sales and marketing, inventory control, and production distribution. In addition, he introduces techniques for successful conflict resolution on both a business and a personal level.

©1994, 2014 Original material Goldratt1 Ltd. (P)2014 HighBridge Company

What Members Say

Average Customer Rating

4.4 (186 )
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4.5 (156 )
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4.2 (157 )
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Performance
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  •  
    Robert Justice 02-22-16 Member Since 2013
    HELPFUL VOTES
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    "Good story. Ok performance"

    The story so good, but unlike The Goal, this story requires a little more work to follow. Without seeing the diagrams and not having them explained in full detail, it takes a bit of imagination to know what the characters are working on. An accompanying PDF would be great!!!

    The narration is mediocre. Every character is whiny. And Alex sounds perpetually angry. I preferred the narration in The Goal significantly more, but the story still shines through. It's not grating, but not as good as it could be.

    1 of 1 people found this review helpful
  •  
    Tyler Small 03-18-16
    Tyler Small 03-18-16 Member Since 2015
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    "One of the best business books. Ever."

    Absolutely fascinating. The only thing the audiobook lacks are the visuals of the logic trees. I just finished the book and now I'm going to look for some visuals and listen to it again, just as I did The Goal. I actually listened to that book (the prequel) 3 times.

    0 of 0 people found this review helpful
  •  
    Travis J 02-18-16
    Travis J 02-18-16 Member Since 2016
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    "another great addition for a TOC junkie!"

    I couldn't get enough. on a very busy schedule i managed to listen to this book in 3 days!

    0 of 0 people found this review helpful
  •  
    Nitric 02-13-16
    Nitric 02-13-16 Member Since 2014
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    "loved it very well written "

    absolutely loved it.... why are all pm books not written on this format. absolutely valuable data . practical knowledge and fun story to listen to

    0 of 0 people found this review helpful
  •  
    Vladimir Bychkovsky 02-07-16 Member Since 2015
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    "Great book, but you need to read others to get the most out of it"

    I have really enjoyed "The goal" and this book follows suit into the domain of thinking processes. However, it would be hard for me to learn directly from "It's not luck", if I have not read Dettmer's "The logical thinking processes" book. This is because "It's not luck" just gives lots of examples of thinking processes that are fragmented. There are a few partial explanations of how to use them yourself. Dettmer's book, on the other hand, is very through, but it is also very dry. So, "It's not luck" motivated me to go back and review the dry material in the Dettmer's thinking processes book. I am giving this book 5 stars because I think the author achieves his objective of whetting readers appetite.

    0 of 0 people found this review helpful
  •  
    G. P. Reed 04-27-14
    G. P. Reed 04-27-14
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    "Great book. Poor narration."

    It's Not Luck is a wonderful book that provides an approachable introduction to the Theory of Constraints and the thinking processes. It is one of my favorite books.

    When I first read it twenty years ago, I thought: "Here we go. Another author found one solution and thinks it solves all problems." But, I was wrong. Goldratt -- who I had the honor to meet later - did have something new that can help almost anyone analyze almost any problem. I can't recommend this book (in print form) highly enough.

    So, I've been waiting for 20 years for the audiobook. Unfortunately, the narration is not up tot the standards I had hoped for.

    The main problem is that pretty much all the characters other than Rogo sound like they are whining all the time, especially the women and children. Many characters sound alike, including the two board members and the plant managers. Even when one character is identified as having a British accent in the text, he has no accent in the narration. UGH!

    Finally -- and I know this may be petty -- he pronounces Hilton Smyth's name wrong. I guess I was spoiled by the wonderful narration (dramatization, really) in The Goal.

    To give the narrator a little credit, somehow he does describe the diagrams in the book such that you can visualize them. Not an easy feat.

    OK. I still highly recommend this book based on it's content. Narration could be improved. You may want a non-audio edition nearby to review the diagrams, but it's really not necessary.

    1 of 3 people found this review helpful
  •  
    Dion Davidson 06-11-15 Member Since 2009

    diondavidson

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    "In depth"

    I like the detail the author walks through for each scenario both in business and home life.

    0 of 1 people found this review helpful

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