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It's Not About You: A Little Story About What Matters Most in Business | [Bob Burg, John David Mann]

It's Not About You: A Little Story About What Matters Most in Business

From the best-selling authors of The Go-Giver, a new parable about leadership and the power of positive persuasion. In this inspirational parable, we meet Ben, a young manager charged with persuading five hundred employees of a struggling chair manufacturer to agree to a merger as a way out of their financial woes. Facing what seems like an impossible uphill climb, Ben seeks the advice of Claire, an old friend, who introduces him to an eccentric elderly lady known simply as Aunt Elle. Over the course of the week leading up to the crucial vote, Aunt Elle teaches Ben about the power of influence....
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Publisher's Summary

From the acclaimed, best-selling authors of The Go-Giver, a new parable about leadership and the power of positive persuasion.

In this inspirational parable, we meet Ben, a young manager charged with persuading five hundred employees of a struggling chair manufacturer to agree to a merger as a way out of their financial woes. Facing what seems like an impossible uphill climb, Ben seeks the advice of Claire, an old friend, who introduces him to an eccentric elderly lady known simply as Aunt Elle.

Over the course of the week leading up to the crucial vote, Aunt Elle teaches Ben about the power of influence and positive persuasion. Ben also meets with each of the manufacturer's four top executives in an effort to sway them to his side, and instead comes away from each meeting with a different leadership lesson. But it's not until Ben reflects on his own experiences that he learns the critical principle so many people in positions of power fail to grasp: it's not about me, it's about you. Written with the same light touch that made The Go-Giver a hit, this book is sure to resonate with anyone who wants to understand genuine leadership and subtle influence.

©2011 John David Mann, Bob Burg (P)2011 Penguin Audio

What Members Say

Average Customer Rating

4.4 (142 )
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Story
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  •  
    David Hervey Bay, Australia 11-23-11
    David Hervey Bay, Australia 11-23-11

    Be the master of your fate; the captain of your soul.

    HELPFUL VOTES
    14
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    14
    14
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    "Great blend of story and message."

    I found embedding some very important philosophies in this practical story easy to relate to in a real-life way. There is a message here for everyone regardless on perceived status or occupation.

    2 of 2 people found this review helpful
  •  
    Scott Tacoma, WA, United States 02-11-13
    Scott Tacoma, WA, United States 02-11-13 Member Since 2012
    HELPFUL VOTES
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    "Great story and powerful lessons"
    What did you love best about It's Not About You?

    The book does an amazing job at demonstrating via a story the powerful lessons that Bob Burg, and John David Mann have been sharing with us in previous books.

    I have listened to the book three times now and each time I have taken away more nuggets of value. I listen to this one in the car on my way to appointments. It helps me stay in the mindset that it is all about them and not me. Since I have been exposed to the books by Burg and Mann my personal and professional life has improved greatly.

    Take the time to listen to this one. You will find it to be powerful and it just might help change your life.


    What other book might you compare It's Not About You to and why?

    The Go Giver
    Go Givers Sell More
    (7)L The Seven Levels of Communication.


    What about Bob Burg and John David Mann ’s performance did you like?

    The authors are the performers and both do a good job at delivering the book in an enjoyable manner.


    Any additional comments?

    If you are looking to improve your results with clients or perhaps with the people who are important to you in your life listen to this book.

    1 of 1 people found this review helpful
  •  
    susan 05-30-15
    susan 05-30-15
    ratings
    REVIEWS
    2
    1
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    Story
    "Good lessons"

    The lessons in this book can applied to all things. The story weaved these lessons in nicely. The audio skipped a few times but nothing that caused you to miss a critical moment.

    0 of 0 people found this review helpful
  •  
    Brenda Liberty Township, OH, United States 05-13-15
    Brenda Liberty Township, OH, United States 05-13-15

    I am a mother of two adult children and married to a wonderful man. I am a full time Realtor who enjoys historical fiction.

    HELPFUL VOTES
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    "Inspiring! I Did't Want It To End!"

    As a teacher I cannot wait to put the lessons I have learned from this book into practice. Bravo! Well done!

    0 of 0 people found this review helpful
  •  
    California Dreaming 05-13-15 Member Since 2012
    HELPFUL VOTES
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    Story
    "Not bad, but..."

    But not nearly as many eye opening moments as their previous book (The Go-Giver).

    Not a bad book, but very diluted. Still, the message is a good one and it can't hurt to give it a listen.

    0 of 0 people found this review helpful
  •  
    Dusty Field 05-05-15
    Dusty Field 05-05-15 Member Since 2014
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    8
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    Story
    "His stores are thought provoking"

    I'm going to let the kids listen to this

    Life lessons that will benefit all of us
    In just 2 hours

    0 of 0 people found this review helpful
  •  
    Bill 02-01-15
    Bill 02-01-15 Member Since 2014
    ratings
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    3
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    "Amazing book"

    The book was amazing. The teachings and principles were right on in every aspect. I truly enjoyed the book and will be listening to it again.

    0 of 0 people found this review helpful
  •  
    Jodi B California 01-07-15
    Jodi B California 01-07-15 Member Since 2014
    ratings
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    18
    2
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    Story
    "Lesson within a story or vice versa"

    I love self-help lessons hidden within great stories and this was precisely that. The only complaint I have was with the editing and playback. For me it jumped a couple times to where I thought my phone had glitches or I accidentally hit a button. But after rewinding and playing it back a few times I realized it was the edit. Maybe it was a glitch, I dunno. Either way it was distracting. But a great listen overall.

    0 of 0 people found this review helpful
  •  
    Tom Australia 06-01-13
    Tom Australia 06-01-13 Member Since 2014
    ratings
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    4
    3
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    Story
    "Now they tell me!"
    Where does It's Not About You rank among all the audiobooks you’ve listened to so far?

    As far as books go this might not be a top 10 book you keep coming back to but it certainly will be the book you refer to when you know you need a little more focus...and in the right areas. Much like many of my other 'self help' style books this is a great journey that really will get a good deal of use over the reminder of your personal and professional life


    What did you like best about this story?

    The story really ties together well with characters you can relate to, a situation we can all imagine or transpose onto our own lives and issues faced the we have all stared down. That makes this very easy to synthesis into our own issues.


    Was this a book you wanted to listen to all in one sitting?

    While I think you could easily listen to the whole book in one session I would like to think that this is better absorbed in bites that can be digested and savoured. I found myself listening to chapters and then wanting to change the world as I applied what I had heard. I cannot say that everyone will feel the same but certainly this is a book that if you do listen to in one session you will be coming back again to get the texture and flavour of each chapter.


    Any additional comments?

    Book like these have become very popular now..Soup, The Energy Bus, Who moved my cheese and Zapped (Last 2 are the older generation of this style) but it is easy to see why. Learning through storytelling (much like leading through storytelling) has become a whole field that is very effective. This book is no different and certainly up there with some of the best. I really took a lot out of this and have already felt the change (as well as seen the change) in my style back to the certre. If you are a leader and have potentially lost your way, or a leader that wants to stay on the right path then this is for you...in fact if you are an aspiring leader then here is a chance to get a head start on everyone else...

    0 of 0 people found this review helpful
  •  
    Wendy Kay Johnson Colorado 03-18-13
    Wendy Kay Johnson Colorado 03-18-13 Member Since 2012
    ratings
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    7
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    "Great read for leaders & business"
    What did you like about this audiobook?

    Loved the narrative of the story.......lessons embedded in the story will help you become a better leader in your industry. Highly recommend it for anyone ready to move up in their company, or even anyone ready to have better relationships in general.


    0 of 0 people found this review helpful
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  • Peter Blizzard
    London England
    4/23/15
    Overall
    Performance
    Story
    "Skipping in audio"

    Lots of skips within audio. Wasn't sure if just a space or pause or actually lost half a conversation.

    Listened on iPhone 5s but never happened on any other audio

    0 of 0 people found this review helpful
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