Integration Marketing

: How Small Businesses Become Big Businesses - and Big Businesses Become Empires

By: Mark Joyner

Narrated by: Erik Synnestvedt

Length: 1 hr and 42 mins

Publisher's summary

The biggest, most successful businesses you can think of all started small and grew their way to massive success. What was their secret? Is there something those companies have in common - from Microsoft to McDonald's to U.S. Steel - that helped them grow from small businesses to globe-spanning corporations?The answer is "yes," and it's right here.

The common thread between all big-growth companies is their reliance on the art of what online business pioneer Mark Joyner calls Integration Marketing to spur methodical, reliable growth from one level to the next. Joyner's Integration Marketing theory is a radically new business approach that has already built a fanatical base of tens of thousands of entrepreneurs who are using it to pull off what some are referring to as "business miracles" with a zero-dollar ad budget.

Now, Mark Joyner finally puts this amazing business-transforming methodology on audio and tells you how to apply it to your own business, no matter its size. Integration Marketing is a simple, innovative, and effective system that helps you find hidden marketing opportunities, bring in a limitless supply of new customers, and grow your business steadily, predictably, and strategically. Most importantly, it takes the guesswork out of marketing by using predictive math to gauge the likelihood of success for any new marketing opportunity - before you commit time and resources to it. Even better, once you put Integration Marketing to work in your business, the methodology will continue to work without any additional effort. No longer will you miss out on profit opportunities that are right under your nose. You'll be able to see your competitive battlefield clearly and develop a flexible, intelligent strategy that will keep your business in the black.

This isn't just some new buzzword for the same old ideas - it's a complete suite of strategic tools that make marketing accountable, reliable, predictable, and effect...

©2009 Mark Joyner (P)2009 Gildan Media Corp

Critic reviews

"I must say . . . it's the most important book I've ever read. It's beyond the level of any other marketing strategy." (Jason Mangrum, author of The Official Internet Business Q&A Report)

Interesting Insight

The author lays out a technique for marketing to bring more profit faster. In listening to this technique explained, it sounds practical and simple enough for anyone to implement. There is an offer incorporated into the book, but this book is not a veiled product pitch because it has practical value within the information itself.

The author also offers some free resources at the end which could spark additional ideas. The author gives a way to quantify the level of opportunity mathematically, however, I think the explanation of the implementation materials should have been given in more detail.

More real world templates "for free" not an up sell, even if at a basic level, should have been provided in my opinion. Then if someone would want "very" detailed templates, "then" they could go with the product offer.

This would have provided significantly more added value. For this reason, I give this work a 3 star rating rather than a 4 star. Not bad, good information that you can certainly use, just not as tangible as it could have been.

Genius Concepts For Growing Your Business!

I will earn 6-7 figures in the next 24 months by applying these principles. Mark Joyner is a true futurist, and out-of-the-box thinker. - John Turner

Excellent

Would be helpful for any business.

What a waste

Why Mark did you damage your reputation by writing such a pointless business book. One of the few books that I got very little out of it. I hung on to the end and got one pearl of business wisdom

What Is Integration Marketing? Nobody Knows.

I always hate leaving a bad review, and I'm not here to say this was terrible. Just that I didn't "get" the concept of Integration Marketing. After listening to more than an hour of this, I could not describe what it is exactly to you. It seems to be everything.

It appears that the author simply invented a brandable term, and started to look for success stories from the past that could be labelled as that. Microsoft's deal with IBM was integration marketing. McDonald's uses it too. And GoDaddy uses it when they try to sell you hosting when you buy a domain name. Everything is integration marketing I guess. Give me a break.

It's one thing to invent something new, and then try to convince people to try it based on the way its worked for you. But to reach 20 years into the past and try to attribute other's success to it is just too much to bear.

I did love that the book was short. At least he didn't try to make it a 20 hour listen.