In an era of commoditization and ever less loyal customers, this book shows how to keep customers coming back. Drawing on dozens of original case studies from companies in a variety of industries, new and old, Champy reveals how to define a consistent value proposition your customers will be passionate about--and will stay passionate about.
You'll learn how to engage a new generation of customers who value transparency and authenticity above all...how to reinvigorate your company in the face of brutally tough and creative competition...how to go beyond mere marketing campaigns to lead crusades customers want to join.
Once again, Jim Champy has given businesses actionable solutions to one of the most challenging problems they currently face: making customers stick.
©2009 Jim Champy; (P)2009 Audible, Inc.
If you've listened to as many business audio books as I have, you know the stories of Ben & Jerry, Honest Tea, Stoneyfield Farms, et. al. That's all you get with this book is the stories. Where is the insight? Where is the application and common truths for the rest of us. With a title like Inspire, I shouldn't expect more than a few mildly inspiring stories. I've been spoiled by the likes of Seth Godin and Tom Peters with inspiration followed by action items and lessons learned. Jim Champy writes in a simple style, lacking depth and insight. It leaves you wanting more. A "How To" book it is not.
Stow Lovejoy does a very nice job narrating this (un)inspiring business book. If you are going into the yogurt business: read/listen to this book. For the rest of us, time is much better spent elsewhere.
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