We are currently making improvements to the Audible site. In an effort to enhance the accessibility experience for our customers, we have created a page to more easily navigate the new experience, available at the web address www.audible.com/access.
 >   > 
Inspire! Why Customers Come Back | [Jim Champy]

Inspire! Why Customers Come Back

In an era of commoditization and ever less loyal customers, this book shows how to keep customers coming back. Drawing on dozens of original case studies from companies in a variety of industries, new and old, Champy reveals how to define a consistent value proposition your customers will be passionate about--and will stay passionate about.
Regular Price:$19.94
  • Membership Details:
    • First book free with 30-day trial
    • $14.95/month thereafter for your choice of 1 new book each month
    • Cancel easily anytime
    • Exchange books you don't like
    • All selected books are yours to keep, even if you cancel
  • - or -

Your Likes make Audible better!

'Likes' are shared on Facebook and Audible.com. We use your 'likes' to improve Audible.com for all our listeners.

You can turn off Audible.com sharing from your Account Details page.

OK

Publisher's Summary

Jim Champy revolutionized business with Reengineering the Corporation. Now, in Inspire!, the second book in a series about what's new and really works in business, he's doing it again.

In an era of commoditization and ever less loyal customers, this book shows how to keep customers coming back. Drawing on dozens of original case studies from companies in a variety of industries, new and old, Champy reveals how to define a consistent value proposition your customers will be passionate about--and will stay passionate about.

You'll learn how to engage a new generation of customers who value transparency and authenticity above all...how to reinvigorate your company in the face of brutally tough and creative competition...how to go beyond mere marketing campaigns to lead crusades customers want to join.

Once again, Jim Champy has given businesses actionable solutions to one of the most challenging problems they currently face: making customers stick.

©2009 Jim Champy; (P)2009 Audible, Inc.

What Members Say

Average Customer Rating

3.1 (11 )
5 star
 (1)
4 star
 (3)
3 star
 (4)
2 star
 (2)
1 star
 (1)
Overall
3.0 (3 )
5 star
 (1)
4 star
 (0)
3 star
 (0)
2 star
 (2)
1 star
 (0)
Story
4.7 (3 )
5 star
 (2)
4 star
 (1)
3 star
 (0)
2 star
 (0)
1 star
 (0)
Performance
Sort by:
  •  
    William Fox Chapel, PA, United States 06-20-11
    William Fox Chapel, PA, United States 06-20-11 Listener Since 2008
    HELPFUL VOTES
    18
    ratings
    REVIEWS
    25
    11
    FOLLOWERS
    FOLLOWING
    1
    0
    Overall
    Performance
    Story
    "Infomercial Material"

    If you've listened to as many business audio books as I have, you know the stories of Ben & Jerry, Honest Tea, Stoneyfield Farms, et. al. That's all you get with this book is the stories. Where is the insight? Where is the application and common truths for the rest of us. With a title like Inspire, I shouldn't expect more than a few mildly inspiring stories. I've been spoiled by the likes of Seth Godin and Tom Peters with inspiration followed by action items and lessons learned. Jim Champy writes in a simple style, lacking depth and insight. It leaves you wanting more. A "How To" book it is not.

    Stow Lovejoy does a very nice job narrating this (un)inspiring business book. If you are going into the yogurt business: read/listen to this book. For the rest of us, time is much better spent elsewhere.

    1 of 1 people found this review helpful

Report Inappropriate Content

If you find this review inappropriate and think it should be removed from our site, let us know. This report will be reviewed by Audible and we will take appropriate action.

Cancel

Thank you.

Your report has been received. It will be reviewed by Audible and we will take appropriate action.