Inside the Box

A Proven System of Creativity for Breakthrough Results

By: Drew Boyd, Jacob Goldenberg

Narrated by: David Drummond

Length: 8 hrs and 52 mins

Publisher's summary

The traditional attitude toward creativity in the American business world is to "think outside the box": to brainstorm without restraint in hopes of coming up with a breakthrough idea, often in moments of crisis. Sometimes it works, but it’s a problem-specific solution that does nothing to engender creative thinking more generally.

Inside the Box demonstrates Systematic Inventive Thinking (SIT), a method that systemizes creativity as part of the corporate culture. SIT requires thinking "inside the box", working in one’s familiar world to create new ideas independent of specific problems.

Dozens of books discuss how to make creative thinking part of a corporate culture, but none takes the innovative and unconventional approach of Inside the Box. SIT’s techniques and principles have instilled creative thinking into such companies as Procter & Gamble, Johnson & Johnson, and other industry leaders. Inside the Box shows how corporations have successfully used SIT in business settings as diverse as medicine, technology, new product development, and food packaging. With "inside the box" thinking, companies of any size can become sufficiently creative to solve problems even before they develop and to innovate on an ongoing basis.

©2013 Drew Boyd and Jacob Goldenberg (P)2013 HighBridge Company

Critic reviews

"Among the few ideas that have fundamentally changed how I look at life is the idea that creativity can be simple and systematic. In this book, Jacob and Drew explain the basic building blocks for creativity and, by doing so, help all of better express our potential." (Dan Ariely, author of Predictably Irrational)

A wonderful book about creativity. Based on SIT.

Very instructive, with nice English for a foreign listener. Based on SIT method, which has roots on TRIZ. Highly recommended.

Narrator kills this book.

Would you try another book from Drew Boyd and Jacob Goldenberg and/or David Drummond?

Not sure - couldn't get based the narrator - awful.

Would you ever listen to anything by Drew Boyd and Jacob Goldenberg again?

Not sure - couldn't get based the narrator - awful.

Would you be willing to try another one of David Drummond’s performances?

Never - so monotonous it was to hard to listen to - please audible - hire new narrators!

Any additional comments?

Please audible - hire new narrators! Giving this book back!

SIT Best Taught Audible

Voice of narrrator was calming allowing a listener to envision themselves in a lecture hall.

Interesting approach to innovation

The book presents a systematic approach to innovation, which seems to contradict some common held beliefs. By the end of the book, I was convinced this has real merit and I plan to try to apply this in my research work. However, getting through the beginning of the book requires some perseverance. The narration sounds a bit like a commercial . listening at faster speed (even 1.3x) helped.

Must listen for innovators

There are so many good examples how to think inside the box. This is a book to listen for more than once.