Insanely Simple

The Obsession That Drives Apple's Success

By: Ken Segall

Narrated by: Ken Segall

Penguin presents the unabridged, downloadable audiobook edition of Insanely Simple, written and read by Ken Segal.

Simple can be harder than complex. You have to work hard to get your thinking clean to make it simple. Steve Jobs' obsession with simplicity is what separates Apple from other technology companies. It's what helped Apple recover from near death in 1997 to become the most valuable company on Earth in 2011 and guides the way Apple is organized, how it designs products and how it connects with customers. It's by crushing the forces of complexity that the company remains on its stellar trajectory.

As creative director, Ken Segall played a key role in Apple's resurrection, helping to create such critical campaigns as "Think Different" and naming the iMac. Insanely Simple is his insider's view of Jobs' world. It reveals the ten elements of simplicity that have driven Apple's success - which you can use to propel your own organisation.

Reading Insanely Simple, you'll understand how his obsession with simplicity helped Apple perform better and faster.

©2015 Ken Segall (P)2015 Penguin Audio

Great book

Loved this book! Super easy to follow, and of great value for business and life in general

First hand business perspectives loved it

It always makes me laugh when people in business think simple means easy.

This book illustrates that it is not, which aligns with what I've seen foolish companies thinking:

it's easy to turn a culture around or just cherry-pick the bits that fit, and they will get the same results.

Great perspective and a view of Jobs that is qualified and real.

Thank you, Ken. I appreciate your book, your insight, and the clarity throughout.

As a third generation small business owner
I loved it, and I will be mercilessly borrowing some of your analogies. I hope you do not mind Ken