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Insanely Simple: The Obsession that Drives Apple's Success | [Ken Segall]

Insanely Simple: The Obsession that Drives Apple's Success

Simplicity isn’t just a design principle at Apple - it’s a value that permeates every level of the organization. The obsession with Simplicity is what separates Apple from other technology companies. It’s what helped Apple recover from near death in 1997 to become the most valuable company on Earth in 2011. Thanks to Steve Jobs’s uncompromising ways, you can see Simplicity in everything Apple does: the way it’s structured, the way it innovates, and the way it speaks to its customers.
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Publisher's Summary

To Steve Jobs, Simplicity was a religion. It was also a weapon.

Simplicity isn’t just a design principle at Apple - it’s a value that permeates every level of the organization. The obsession with Simplicity is what separates Apple from other technology companies. It’s what helped Apple recover from near death in 1997 to become the most valuable company on Earth in 2011.

Thanks to Steve Jobs’ uncompromising ways, you can see Simplicity in everything Apple does: the way it’s structured, the way it innovates, and the way it speaks to its customers. It’s by crushing the forces of Complexity that the company remains on its stellar trajectory.

As ad agency creative director, Ken Segall played a key role in Apple’s resurrection, helping to create such critical marketing campaigns as Think Different. By naming the iMac, he also laid the foundation for naming waves of i-products to come.

Segall has a unique perspective, given his years of experience creating campaigns for other iconic tech companies, including IBM, Intel, and Dell. It was the stark contrast of Apple’s ways that made Segall appreciate the power of Simplicity - and inspired him to help others benefit from it.

©2012 Ken Segall (P)2012 Random House Audio

What Members Say

Average Customer Rating

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Performance
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  •  
    starjazz Temple Hills, MD, United States 01-06-15
    starjazz Temple Hills, MD, United States 01-06-15 Member Since 2014
    HELPFUL VOTES
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    "Motivational"

    This book was a great read. It explains how simplicity is golden

    Steve Jobs was a genius.

    Follow your instincts

    0 of 0 people found this review helpful
  •  
    Mark Waldo 12-30-14
    Mark Waldo 12-30-14 Member Since 2014
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    2
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    "A complex concept :) illuminated by great stories"

    I am a designer working in Silicon Valley. As the most senior design manager at my company, I am motivated by the concepts in this book and appreciate that they were vividly delivered through case studies. I found something relevant to my work in every chapter. Additionally, hearing the author read his written words is a plus.

    0 of 0 people found this review helpful
  •  
    SW FL Sportsman Florida USA 08-26-14
    SW FL Sportsman Florida USA 08-26-14 Member Since 2012

    Sunshine SuperMan

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    3
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    "An Apology"
    Would you recommend this book to a friend? Why or why not?

    yes


    What was your reaction to the ending? (No spoilers please!)

    Not finished


    Have you listened to any of Ken Segall’s other performances before? How does this one compare?

    No


    Was Insanely Simple worth the listening time?

    yes


    Any additional comments?

    Let me say that I whole heartedly agree with the concept of simple and look at my business daily with the desire to simplify for a multitude of reasons and I got something of value from this book therefor I would recommend it but with one thought in mind. The author seems to spend a lot of time justifying and almost apologizing in a sense for Steve Jobs failure to treat people in a respectful manner and discipline himself to think before speaking in an abusive manner to people. One of the great qualities of leaders is the ability to communicate and make other feel a sense of worth and accomplish the desired goal or their vision or mission. It is so apparent and over played in the book that many times I almost stopped reading it altogether. It sounds like a wife apologizing for her husband beating her and saying he means well and is a good provider. I cannot take a clean glass of water and drop dirt in it and still find a way to say it is a clean glass of water. Profit does not justify every action....one act of abuse can easily wipe away ten acts of kindness. Abandon this principle in relationships and what does it matter what you accomplish. This works with two people or 10,000. I say he could have accomplished more if he had stopped himself from his indulgence that obviously gave him a small pleasure at the expense of others. Treat others in the manner you desire to be treated. As long as you can tolerate this aspect of the book and still filter out the benefits and principles of "simple" then you will find it worth reading.

    0 of 0 people found this review helpful
  •  
    Ken Makita Malaysia 04-11-14
    Ken Makita Malaysia 04-11-14 Member Since 2013

    When in doubt: do it yourself.

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    "Simple Is Good"
    What made the experience of listening to Insanely Simple the most enjoyable?

    Stories about Steve Jobs and Apple


    What other book might you compare Insanely Simple to and why?

    Walter Isaacson's book on Steve Jobs. Insanely Simple is a good supplement to it, a more detailed take on Steve's decision making.


    What does Ken Segall bring to the story that you wouldn’t experience if you just read the book?

    The confidence in narration. Probably because he's narrating a life he lived and wrote.


    Was there a moment in the book that particularly moved you?

    Here's To The Crazy Ones.


    Any additional comments?

    Good stories on management and business strategy. Give this a try even if you despite Apple for whatever reason. This could be the Insanely Simple reason to change your mind.

    0 of 0 people found this review helpful
  •  
    Matt Racine, WI, United States 03-15-14
    Matt Racine, WI, United States 03-15-14 Member Since 2010
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    4
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    "Remember that South Park episode with the Prius.."
    Any additional comments?

    This guy is really really full of him self but... he did have some good thoughts. If you have an extra credit to burn its worth it.

    0 of 0 people found this review helpful
  •  
    Timothy FORT MYERS, FL, United States 09-24-13
    Timothy FORT MYERS, FL, United States 09-24-13 Member Since 2011
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    "CEO, Engineer, or marketing person you need this."
    Would you recommend this audiobook to a friend? If so, why?

    This book can show anyone in business how to use the 'simple stick'


    What did you like best about this story?

    Things are too complicated. Simple is better, but simple is HARD. This book has a lot of great examples on not only how but most importantly WHY.


    Any additional comments?

    If you are in business or just want to learn how to simplify life, this one is for you. Yes it's about Steve Jobs and Apple but that is the benchmark to use in how to do things the simple way.

    0 of 0 people found this review helpful
  •  
    Andy Auckland, New Zealand 04-25-13
    Andy Auckland, New Zealand 04-25-13
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    "Better than the reviews I read.."
    What did you love best about Insanely Simple?

    It has some great principles and a great core principle. It also has some interesting stories.


    Who was your favorite character and why?

    Steve Jobs


    Any additional comments?

    Better than the reviews I read - A lot of criticism about mentioning Steve Jobs a lot (which he does) but Apple and Jobs provide such a good example of what he's trying to put across.

    0 of 0 people found this review helpful
  •  
    Gary NORTH ADAMS, MA, United States 01-12-13
    Gary NORTH ADAMS, MA, United States 01-12-13 Member Since 2012
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    "Must read to understand the Apple philosophy"

    Great look at the driving values behind the Apple success story. Very easy to listen to, entertaining at times and to the point. I am not a big Job's fan but came away with a lot more respect for the guy

    0 of 0 people found this review helpful
  •  
    Harvey 01-02-13
    Harvey 01-02-13
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    "Very enjoyable and insightful."
    What made the experience of listening to Insanely Simple the most enjoyable?

    This was a great book. I really enjoyed it. I am biased as a big fan of Apple and also President of an advertising agency. I do however think the principles of simplicity are well articulated by Ken and they can be applied to any business. The story also moves along well and is very engaging.


    What was one of the most memorable moments of Insanely Simple?

    When Ken decides to bring forward a colleagues idea which he knows is weak (to be nice) and it puts him in the difficult position of defending it when he does not believe in it.


    Which scene was your favorite?

    The repeated efforts to keep the name iMac.


    Did you have an extreme reaction to this book? Did it make you laugh or cry?

    No. It did make me want to apply the principles in the book to my business.


    0 of 0 people found this review helpful
  •  
    kevin 10-23-12
    kevin 10-23-12
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    "Insanely Good Read"
    What made the experience of listening to Insanely Simple the most enjoyable?

    There has been so much hype around Apple in recent years. I have been a long time Apple fan and always interested in what drove the business forward. I have worked in the technology industry since the early 80s and Steve Jobs has always been a person of interest for so many.

    I read his autobiography published shortly after his death, but as it was intended, it was a story more about Steve's life than Apple. Insanely Simple by Ken Segall paints of clear picture of the driving forces behind Apple's success, but also discusses how the concepts could be beneficial to our own businesses.

    It was a great read, very enlightening and enjoyable. I highly recommend this book to others.


    0 of 0 people found this review helpful

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