This Element is an excerpt from The Global Brain: Your Roadmap for Innovating Faster and Smarter in a Networked World by Satish Nambisan and Mohanbir Sawhney, available in print and digital formats.
Crowdsourcing, innovation networks, and beyond: breakthrough techniques for driving profitable innovation from your connections with customers, partners, suppliers, and the world. In their search for innovation, companies are realizing the importance of reaching out to customers, partners, suppliers, and other external entities that constitute the Global Brain - the vast creative potential that lies beyond the firm's boundaries. However, most executives feel that they don't know how to reach the Promised Land.
©2010 Pearson Education, Inc. (P)2009 Audible, Inc.
This was so high level, boring and worthless. I learned nothing. And the worst part? I can't figure out how to get a refund. Ugh.....
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