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Influence Audiobook

Influence: The Psychology of Persuasion

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Publisher's Summary

Influence, the classic book on persuasion, explains the psychology of why people say yes - and how to apply these understandings.

Dr. Robert Cialdini is the seminal expert in the rapidly expanding field of influence and persuasion. His 35 years of rigorous, evidence-based research, along with a three-year program of study on what moves people to change behavior, has resulted in this highly acclaimed book.

You'll learn the six universal principles, how to use them to become a skilled persuader - and how to defend yourself against them. Perfect for people in all walks of life, the principles of Influence will move you toward profound personal change and act as a driving force for your success.

©1984, 1994, 2007 Robert Cialdini (P)2016 HarperCollins Publishers

What Members Say

Average Customer Rating

4.6 (233 )
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4.6 (194 )
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Performance
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  •  
    M. Young 11-13-16
    M. Young 11-13-16
    HELPFUL VOTES
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    "Interesting topic"

    The material itself is great. However, during large sections of the reading, The narrator sounded like he was sucking in wind. It got to be very annoying.

    2 of 2 people found this review helpful
  •  
    B. Ferguson 12-06-16
    B. Ferguson 12-06-16 Member Since 2016
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    "Excellent"

    This audiobook is just the right length. The influence principles were described with easy to follow stories and examples. The funniest stories were how the author was duped by an influence principle. If you're looking to be more effective in your communications with people, I would highly recommend this book.

    It will help you understand why people are drawn to certain things, why people are reluctant to change their mind, etc

    1 of 1 people found this review helpful
  •  
    Morocco A. 12-01-16
    Morocco A. 12-01-16 Member Since 2016
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    "Motivation 101"

    I really enjoyed the basic lesson in human motivation. Most of it occurred during the first half of book:; the second half did not seem as informative as there were a lot examples that took my interest away. I got tired of listening.


    1 of 1 people found this review helpful
  •  
    Tobi 11-03-16
    Tobi 11-03-16 Member Since 2016
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    "Great content, slow in the middle, redeems itself quickly"

    This book has great content and is well formed in its ideas and overall message. At times in the middle of the book I found the stories a bit lengthy causing me to lose focus on the message but if you can push past this the second half of the book is just as good if not better as the first.

    1 of 1 people found this review helpful
  •  
    Tim morgan 10-18-16
    Tim morgan 10-18-16
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    "Awesome book!"

    This is a great book if you want to learn more about yourself as well as other people. This book explains a lot about the preloaded programming we humans are born with and how it can be exploited by compliance professionals .

    2 of 3 people found this review helpful
  •  
    Scott 12-07-16
    Scott 12-07-16
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    "Really enjoyed it."

    Really enjoyed it. Insightful look at human behavior. Dr Cialdini has left a permanent mark on the field.

    0 of 0 people found this review helpful
  •  
    marius 12-04-16
    marius 12-04-16 Member Since 2016
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    "Excellent read with strong evidential backing"

    Great book, not only for people interested in learning the psychology of being persuasive, but also learning why people become persuaded.

    0 of 0 people found this review helpful
  •  
    smarty2000 12-02-16
    smarty2000 12-02-16 Member Since 2015
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    "great book, must read to understand behavior"

    great book, must read to understand behavior and the way we think. definitely a great resource

    0 of 0 people found this review helpful
  •  
    John Ferguson 11-29-16 Member Since 2016
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    "A book that everyone should read"

    It's hard to overstate how important the data in this book is. Life is a sea of influences. To survive the service you have to know how to swim

    0 of 0 people found this review helpful
  •  
    Amazon Customer Bolingbrook, IL 11-06-16
    Amazon Customer Bolingbrook, IL 11-06-16 Member Since 2016
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    "Must read!"

    Great book about the things that influence us and others in various situations.

    Social cues and patterns we can all relate to.

    1 of 2 people found this review helpful
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  • Miss T
    UK, Central
    10/25/16
    Overall
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    Story
    "Fantastic"

    Insightful, well written, well narrated. One of the best books on the psychology of persuasion and influence I've read to date.

    0 of 0 people found this review helpful
  • George
    10/26/16
    Overall
    Performance
    Story
    "Wow"

    Wow what a book amazing! You don't know what you don't know! Great insight thank you.
    GG

    0 of 2 people found this review helpful

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