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In the Line of Fire: How to Handle Tough Questions...When It Counts | [Jerry Weissman]

In the Line of Fire: How to Handle Tough Questions...When It Counts

Jerry Weissman has made a career of coaching nearly 500 execs on their IPO roadshows, the most critical presentations of their lives. Now, he's written an indispensable guide to answering the toughest questions you'll ever face. Using compelling examples from Presidential debates to stock analyst meetings, Weissman teaches how to respond with perfect assurance. Discover how to avoid the defensive, evasive, or contentious answers that have destroyed political careers and ruin credibility.
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Publisher's Summary

Jerry Weissman has made a career of coaching nearly 500 execs on their IPO roadshows, the most critical presentations of their lives. Now, he's written an indispensable guide to answering the toughest questions you'll ever face. Using compelling examples from presidential debates to stock-analyst meetings, Weissman teaches how to respond with perfect assurance.

Discover how to avoid the defensive, evasive, or contentious answers that have destroyed political careers and ruin credibility. Learn to control your entire exchange with a hostile questioner: the question, answer, interactions with questioner and audience, timing, and above all, yourself. Whether an executive, politician, fundraiser, interviewee, teacher, student -- or even a family member at Thanksgiving dinner -- you're judged on how you handle these moments. Get this book: handle them brilliantly.

Download the accompanying reference guide.

©2009 Jerry Weissman; (P)2009 Audible, Inc.

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    Michael Pacific Palisades, CA, USA 04-14-10
    Michael Pacific Palisades, CA, USA 04-14-10
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    "PDFS referred to aren't available on this site."

    At a point very soon in the listening you will think, this is freaking tedious. Get to the point already. But he has very well researched examples from debates, press conferences, etc which are broken down to great effect.
    He does, however, refer to materials which 'you can download from the site where you purchased this audiobook' that aren't available here. Customer service tells me they will be here in the future but I'm already done with the book.
    This book deserves a second listen to absorb the content effectively so know going in that it's going to be work.

    3 of 3 people found this review helpful
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