Lead transformation using speeches, stories, ceremonies, and symbols
Great leaders anticipate the future. But the reality is that the vast majority of people fear the unknown. Most would rather stick with the status quo than go somewhere new, especially because they know change is hard and risky. According to Nancy Duarte, acclaimed author of Resonate, and Patti Sanchez, a communications expert, change doesn't have to be so hard.
With the right communication tools, leaders can inspire others to long for a brighter future and move them to make it a reality. In their new book, Illuminate, Duarte and Sanchez lay out a plan for leading people through the five stages of transformation using the persuasive power of speeches, stories, ceremonies, and symbols.
Any leader can learn how to create galvanizing moments that motivate people. This book will show you how to encourage people to embrace and execute bold plans by:
Illuminate is packed with case studies of leaders who have used powerful communication to navigate transformation well, including IBM, Starbucks, Rackspace, Chick-fil-A, Apple, Interface, charity: water, and more. Mastering these effective communication tools you, too, will be able to confidently lead others into the future.
©2016 Nancy Duarte and Patti Sanchez (P)2016 Penguin Audio
NO ... but I am VERY Happy that Duarte finally put out a book on Audible.
The first few chapters were the best.
The case studies seem to be the same ones all the top consultants use in their presentations.
I very much liked the inside look at how Duarte applies what she teaches to her own firm. I also liked how candid they were in sharing some of the bumps they've experience throughout the years.
She is a PRO... and very easy to listen to.
No crying, just the occasional laugh.
I very much wish that the Audio was coupled with the Kindle Edition--Whispersync.
And I am surprised that there wasn't a supplemental handout to download (at least not as of this review on 2-16-16.
It was only after looking at the Kindle Edition, that I noticed how many great drawings, illustrations, and pictures I missed out on :(
Yes, but get the most out of Illuminate by having the print version handy, as it is beautifully illustrated for those of use who are visual learners.
The stories and case studies, particularly the story of how Duarte has sustained leadership in their industry by re-inventing themselves as their industry and technology changed.
Fairly easy to listen, even in 1.5x mode.
Venture Scape: The frontier in which leaders create the future.
To get the most out of Illuminate: Listen to the book and enjoy the case studies via audio, then view the printed version to better visualize the tool to know which kind of story to tell as you lead.The book is well researched, including original case studies and numerous footnotes. Their research forms the basis of their model called a “venture scape”— a sigmoid-shaped curve illustrating the process of change through five stages: Dream, Leap, Fight, Climb, and Arrive. These stages, they observe, represent a story arc characteristic of significant movements in society and business.
One of the few books I could not manage to finish despite my 'I paid for it, so I will finish it' attitude' All empty business rhetoric on hope and change, mistaking latching on to each and every meme floating around as wisdom and probably being paid way to much for it. Condescending tone about leaders who have to hold the led by the hand to prepare them for change. Nothing but repetition on change.
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