We are currently making improvements to the Audible site. In an effort to enhance the accessibility experience for our customers, we have created a page to more easily navigate the new experience, available at the web address www.audible.com/access.
 >   > 
If You're Not First, You're Last Audiobook

If You're Not First, You're Last: Sales Strategies to Dominate Your Market and Beat Your Competition

During economic contractions, it becomes much more difficult to sell your products, maintain your customer base, and gain market share. Mistakes become more costly, and failure becomes a real possibility for all those who are not able to make the transition. But imagine being able to sell your products when others cannot, being able to take market share from your competitors, and knowing the precise formulas that would allow you to expand your sales while others make excuses.
    • 1 audiobook per month
    • 180,000+ titles to choose from
    • $14.95 per month after free trial

Publisher's Summary

During economic contractions, it becomes much more difficult to sell your products, maintain your customer base, and gain market share. Mistakes become more costly, and failure becomes a real possibility for all those who are not able to make the transition.

But imagine being able to sell your products when others cannot, being able to take market share from your competitors, and knowing the precise formulas that would allow you to expand your sales while others make excuses.

In If You're Not First, You're Last, international sales expert Grant Cardone explains how to sell your products and services - despite the economy - and provides you with ways to capitalize regardless of your product, service, or idea. His proven strategies will allow you to not just continue to sell, but create new products, increase margins, gain market share and much more. Key concepts in If You’re Not First, You’re Last include:

  • Converting the Unsold to Sold
  • The Power Schedule to Maximize Sales
  • Your Freedom Financial Plan
  • The Unreasonable Selling Attitude

©2010 Grant Cardone (P)2012 Tantor

What Members Say

Average Customer Rating

4.6 (566 )
5 star
 (429)
4 star
 (90)
3 star
 (25)
2 star
 (8)
1 star
 (14)
Overall
4.6 (478 )
5 star
 (360)
4 star
 (72)
3 star
 (27)
2 star
 (5)
1 star
 (14)
Story
4.7 (483 )
5 star
 (390)
4 star
 (56)
3 star
 (17)
2 star
 (6)
1 star
 (14)
Performance
Sort by:
  •  
    Kyle A. Battis Concord, NH 01-27-15
    Kyle A. Battis Concord, NH 01-27-15 Member Since 2014

    Kyle B.

    HELPFUL VOTES
    4
    ratings
    REVIEWS
    4
    4
    FOLLOWERS
    FOLLOWING
    0
    0
    Overall
    Performance
    Story
    "Great mindset training for those who want success"

    if you think that average sucks then listen to this book and implement what Grant recommends

    4 of 4 people found this review helpful
  •  
    Amazon Customer Columbus, Ohio 06-23-15
    Amazon Customer Columbus, Ohio 06-23-15 Member Since 2015

    Ken

    HELPFUL VOTES
    2
    ratings
    REVIEWS
    2
    2
    FOLLOWERS
    FOLLOWING
    0
    0
    Overall
    Performance
    Story
    "Sick sick sick!"

    This book is one of the best books I've ever listened to! Officially a staple in my life now! Thanks Grant Cardone!

    2 of 2 people found this review helpful
  •  
    kelli 06-11-15
    kelli 06-11-15 Member Since 2014
    HELPFUL VOTES
    2
    ratings
    REVIEWS
    8
    1
    FOLLOWERS
    FOLLOWING
    0
    0
    Overall
    Performance
    Story
    "Phenomenal!!!!"

    I was turned into grant Cardone by a friend. I'm not obsessed. His level of real and insight to the sales industry is superior of that which I've heard/read before.

    2 of 2 people found this review helpful
  •  
    Bobby Kingsland, GA, United States 05-18-12
    Bobby Kingsland, GA, United States 05-18-12 Member Since 2011
    HELPFUL VOTES
    9
    ratings
    REVIEWS
    65
    14
    FOLLOWERS
    FOLLOWING
    0
    17
    Overall
    Performance
    Story
    "Worth the listen"

    I like business books and to hear the success stories. This was a nice change of pace, a little shock so to speak. It made me rethink my stance of how the economic situation has effected me and my roll in "taking it like a man".

    5 of 6 people found this review helpful
  •  
    Donovan Guyton, Georgia, United States 01-11-14
    Donovan Guyton, Georgia, United States 01-11-14 Member Since 2015
    HELPFUL VOTES
    7
    ratings
    REVIEWS
    2
    2
    FOLLOWERS
    FOLLOWING
    0
    0
    Overall
    Performance
    Story
    "Forces You To Ask - Am I Doing Enough?"
    Would you recommend this audiobook to a friend? If so, why?

    I would recommend this audio book by Mr. Cardone because he's a great salesman. He details various strategies for aggressively dealing with the economically challenged circumstances we find ourselves in.


    What other book might you compare If You're Not First, You're Last to and why?

    Sell or Be Sold. Because he's the one reading it. He also gives advice that's outside of the book - from time to time.


    Did you have an extreme reaction to this book? Did it make you laugh or cry?

    Not necessarily an extreme reaction. It does cause one to ask - If you're just sitting around not taking any action at all for the betterment of your business - how are you going to improve your personal economy?


    Any additional comments?

    A great listen! I'm in the car most of the day and by the time I get to where I'm going - I'm motivated by his speaking and have some great ideas to put into action. Well worth it!

    6 of 8 people found this review helpful
  •  
    Jaron 07-09-15
    Jaron 07-09-15 Member Since 2015
    HELPFUL VOTES
    5
    ratings
    REVIEWS
    5
    5
    FOLLOWERS
    FOLLOWING
    0
    0
    Overall
    Performance
    Story
    "Excellent"

    Very insightful and inspirational. Grant Cardone has a great delivery and spirit about him. I have two of his other books and I am thoroughly impressed with them all. This is well worth your time.

    1 of 1 people found this review helpful
  •  
    Linh Le OC, CA USA 06-05-15
    Linh Le OC, CA USA 06-05-15

    Mr. Lincredible

    HELPFUL VOTES
    1
    ratings
    REVIEWS
    21
    4
    FOLLOWERS
    FOLLOWING
    0
    0
    Overall
    Performance
    Story
    "Grant is always droppin amazing knowledge"

    New techniques. New ways of thinking. We stay in the norm because we were taught a certain way growing up. If I can go back a few years with this knowledge I would definitely take that opportunity in a heartbeat. Great book! It will change the way you approach any given situation.

    1 of 1 people found this review helpful
  •  
    John 06-05-15
    John 06-05-15
    HELPFUL VOTES
    1
    ratings
    REVIEWS
    2
    1
    FOLLOWERS
    FOLLOWING
    0
    0
    Overall
    Performance
    Story
    "Excellent book"

    Incredibly well done. This book is a life changer. Highly recommend you give this a read. Do you want to win?

    1 of 1 people found this review helpful
  •  
    Susan 03-26-12
    Susan 03-26-12

    I'm a landscape architect by profession and an avid listener of audio books ! I particularly love the historical based fiction series, like Courteney, McCammon, and Gabaldon,. I listen in the car, while designing in my studio and most evenings.

    HELPFUL VOTES
    16
    ratings
    REVIEWS
    134
    18
    FOLLOWERS
    FOLLOWING
    3
    0
    Overall
    Performance
    Story
    "Must have tools for great salespeople & managers!"
    Would you recommend this book to a friend? Why or why not?

    I not only recommended this book, I bought copies for my friends! Eventhough I've been in sales for 20 years, Grant Cordone had a pocketful of gems and tools for me to use. Grant has that over aggressive, enthusiasm that initially turned me off, but the content keep me interested through the whole book. If you follow his lessons at the end of each chapter you will increase sales and motivate your team.


    What three words best describe Grant Cardone’s performance?

    Enthusiatic, Motivational and sometimes overbearing. However he does a great job!


    What did you take away from If You're Not First, You're Last that you can apply to your work?

    I now have a book of tools to use to increase sales for my little company. Like setting up a monthly newsletter to my clients, speaking at real estate offices, women's groups, etc., about landscape design and the value that a great garden adds to ones enjoyment of their property and rapid sales in the Real Estate arena.


    Any additional comments?

    This is one you will listen to over and over again,

    11 of 16 people found this review helpful
  •  
    William CEDAR PARK, TEXAS, United States 05-10-12
    William CEDAR PARK, TEXAS, United States 05-10-12
    HELPFUL VOTES
    5
    ratings
    REVIEWS
    9
    1
    FOLLOWERS
    FOLLOWING
    0
    0
    Overall
    Performance
    Story
    "Grant Cardone knows whats really going on!!!!!"
    Would you listen to If You're Not First, You're Last again? Why?

    Absolutely! Won't stop listning. To much info for only one or even two listens.


    5 of 8 people found this review helpful
Sort by:
  • gary
    1/15/16
    Overall
    Performance
    Story
    "Truly awesome and inspiring"

    Grant cardone just rocks and delivers every single time. If your not taking action after this audio business is not for you

    0 of 0 people found this review helpful
  • Luke Q.
    11/26/15
    Overall
    Performance
    Story
    "Motivational Eye Opener"

    This guy has helped me a lot, I run my own company and I have taken everything onboard and am using it. Well worth the listen, he is funny too!

    0 of 0 people found this review helpful
  • Oliver
    7/21/15
    Overall
    Performance
    Story
    "Back to basics revisited"

    Plenty of enthusiasm and realistically fully of patently obvious advice.

    More a motivational book if you're feeling the need to get up and wondering how to.

    0 of 0 people found this review helpful
  • Ben
    5/13/15
    Overall
    Performance
    Story
    "Engaging, exciting and insightful"

    First audiobook I have purchased and it surpassed my expectations. If you are in any way familiar with Grant Cardone then you will expect a certain style of delivery and you won't be disappointed. However, GC also stands for Great Content.

    0 of 0 people found this review helpful
  • Workfmhomediva
    3/3/15
    Overall
    Performance
    Story
    "Real Talk"

    Loved the homework at the end of each chapter.
    Brilliant practical tips I used as I was listening and putting in action.

    0 of 0 people found this review helpful
  • A.Hewit
    6/3/14
    Overall
    Performance
    Story
    "Brilliant Book"
    Would you consider the audio edition of If You're Not First, You're Last to be better than the print version?

    Definitely better than the print version because of the additional content Grant throws in. Really gets you motivated.


    Have you listened to any of Grant Cardone’s other performances? How does this one compare?

    This is as good as any of his other books, just downloaded the latest one and can't wait to get started.


    1 of 2 people found this review helpful
  • Richard Saupe
    England
    1/16/15
    Overall
    Performance
    Story
    "F awesom!"

    Im a millionaire and Was worth my time and will listen again in the gym , buy it dont be a pussy, just bought his other books too!

    0 of 1 people found this review helpful

Report Inappropriate Content

If you find this review inappropriate and think it should be removed from our site, let us know. This report will be reviewed by Audible and we will take appropriate action.

Cancel

Thank you.

Your report has been received. It will be reviewed by Audible and we will take appropriate action.