During economic contractions, it becomes much more difficult to sell your products, maintain your customer base, and gain market share. Mistakes become more costly, and failure becomes a real possibility for all those who are not able to make the transition.
But imagine being able to sell your products when others cannot, being able to take market share from your competitors, and knowing the precise formulas that would allow you to expand your sales while others make excuses.
In If You're Not First, You're Last, international sales expert Grant Cardone explains how to sell your products and services - despite the economy - and provides you with ways to capitalize regardless of your product, service, or idea. His proven strategies will allow you to not just continue to sell, but create new products, increase margins, gain market share and much more. Key concepts in If You’re Not First, You’re Last include:
©2010 Grant Cardone (P)2012 Tantor
I would recommend this audio book by Mr. Cardone because he's a great salesman. He details various strategies for aggressively dealing with the economically challenged circumstances we find ourselves in.
Sell or Be Sold. Because he's the one reading it. He also gives advice that's outside of the book - from time to time.
Not necessarily an extreme reaction. It does cause one to ask - If you're just sitting around not taking any action at all for the betterment of your business - how are you going to improve your personal economy?
A great listen! I'm in the car most of the day and by the time I get to where I'm going - I'm motivated by his speaking and have some great ideas to put into action. Well worth it!
I was turned into grant Cardone by a friend. I'm not obsessed. His level of real and insight to the sales industry is superior of that which I've heard/read before.
if you think that average sucks then listen to this book and implement what Grant recommends
I like business books and to hear the success stories. This was a nice change of pace, a little shock so to speak. It made me rethink my stance of how the economic situation has effected me and my roll in "taking it like a man".
I'm a landscape architect by profession and an avid listener of audio books ! I particularly love the historical based fiction series, like Courteney, McCammon, and Gabaldon,. I listen in the car, while designing in my studio and most evenings.
I not only recommended this book, I bought copies for my friends! Eventhough I've been in sales for 20 years, Grant Cordone had a pocketful of gems and tools for me to use. Grant has that over aggressive, enthusiasm that initially turned me off, but the content keep me interested through the whole book. If you follow his lessons at the end of each chapter you will increase sales and motivate your team.
Enthusiatic, Motivational and sometimes overbearing. However he does a great job!
I now have a book of tools to use to increase sales for my little company. Like setting up a monthly newsletter to my clients, speaking at real estate offices, women's groups, etc., about landscape design and the value that a great garden adds to ones enjoyment of their property and rapid sales in the Real Estate arena.
This is one you will listen to over and over again,
I liked the transformative effect it had and continues to have on me as a budding superstar in entrepreneurship.
I have an MBA/ engine but he supplies the oil that makes that engine run at high performance.
This book and The 10X Rule are standard motivational resources with content that keeps our team on the same page.
It may not resonate as much for people who have more background in sales because of their prior knowledge base but for those trying to become effective in sales of their ideas this Cardone is a start up must listen to repeatedly until he becomes a normal part of your sales and business attitude.
Never had such a connection with an author! Dude, got more done in 4hrs last night than I did last month...no exaggeration. Sold a business 6 months ago and thought I was doing well, everyone told me so anyway. Grant exposed my complete laziness... I am turning 50 and I have felt like I am just getting started, but after this book, I know I am 6 months behind already! I took the easy way for the last year, spending money, not exercising, not pushing... now my body is failing, I'm tired, my ego has emerged, I am not achieving greatness. I started with nothing, and designed a few machines, called everyone I could imagine, I emailed, made videos, I was all action, I was a madman, I built a small company from ZERO, doing exactly what Grant said, but only taking action, but probably only 25% of these suggestions and I sold the company in 5 short years. Now my goals are 125X of that. Thank you Grant for bringing a brother back down to earth! I'm so embarrassed in myself. You literally had me in the first 30 seconds. I WILL meet you one day, I must. Favorite new author, started downloading anything this guy wrote/narrated tbefore I left the runway. Dude, I Can't express enough gratitude, you the man. I will meet you in person, I will fill up my white space on the calendar with "laying across the Grant's parking garage until I get 30 seconds of advice" if I have to!
From a small business guy in Oregon, now humbled, Thanks Again! Mike M
This book is one of the best books I've ever listened to! Officially a staple in my life now! Thanks Grant Cardone!
New techniques. New ways of thinking. We stay in the norm because we were taught a certain way growing up. If I can go back a few years with this knowledge I would definitely take that opportunity in a heartbeat. Great book! It will change the way you approach any given situation.
"Engaging, exciting and insightful"
First audiobook I have purchased and it surpassed my expectations. If you are in any way familiar with Grant Cardone then you will expect a certain style of delivery and you won't be disappointed. However, GC also stands for Great Content.
Grant is really aggressive here... but he doesn't deliver much info. "The 10X Rule" is definitely a better book. Also, this one is packed with calls to action... he is actively promoting his other products.
Loved every motivational and educational second of this book. I will make sure every member in my team listens to this book.
"Must read for sellers"
Essential reading for biz owners, entrepreneurs and marketers. Love the energy and positivity in this book.
"Started doubtful Now I m hooked"
When I bought this book I thought it would teach me something - it does what no other book I be rit gives you the tool and motivates you to use it. Awesome!
"Truly awesome and inspiring"
Grant cardone just rocks and delivers every single time. If your not taking action after this audio business is not for you
"Motivational Eye Opener"
This guy has helped me a lot, I run my own company and I have taken everything onboard and am using it. Well worth the listen, he is funny too!
"Back to basics revisited"
Plenty of enthusiasm and realistically fully of patently obvious advice.
More a motivational book if you're feeling the need to get up and wondering how to.
Loved the homework at the end of each chapter.
Brilliant practical tips I used as I was listening and putting in action.
Definitely better than the print version because of the additional content Grant throws in. Really gets you motivated.
This is as good as any of his other books, just downloaded the latest one and can't wait to get started.
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