During economic contractions, it becomes much more difficult to sell your products, maintain your customer base, and gain market share. Mistakes become more costly, and failure becomes a real possibility for all those who are not able to make the transition.
But imagine being able to sell your products when others cannot, being able to take market share from your competitors, and knowing the precise formulas that would allow you to expand your sales while others make excuses.
In If You're Not First, You're Last, international sales expert Grant Cardone explains how to sell your products and services - despite the economy - and provides you with ways to capitalize regardless of your product, service, or idea. His proven strategies will allow you to not just continue to sell, but create new products, increase margins, gain market share and much more. Key concepts in If You’re Not First, You’re Last include:
©2010 Grant Cardone (P)2012 Tantor
I would recommend this audio book by Mr. Cardone because he's a great salesman. He details various strategies for aggressively dealing with the economically challenged circumstances we find ourselves in.
Sell or Be Sold. Because he's the one reading it. He also gives advice that's outside of the book - from time to time.
Not necessarily an extreme reaction. It does cause one to ask - If you're just sitting around not taking any action at all for the betterment of your business - how are you going to improve your personal economy?
A great listen! I'm in the car most of the day and by the time I get to where I'm going - I'm motivated by his speaking and have some great ideas to put into action. Well worth it!
Interesting title but disappointing sales advice and very long winded. Grant provides the usual sales ideas and the few good points he makes come at the price of having to endure the entire book.
Shorten the entire thing by 50%.
Disappointment, I look for 5-10 ideas whether they are new or a reminder of what I should be doing.
I don’t feel I good any out of this one. The book is too long winded.
I'm a landscape architect by profession and an avid listener of audio books ! I particularly love the historical based fiction series, like Courteney, McCammon, and Gabaldon,. I listen in the car, while designing in my studio and most evenings.
I not only recommended this book, I bought copies for my friends! Eventhough I've been in sales for 20 years, Grant Cordone had a pocketful of gems and tools for me to use. Grant has that over aggressive, enthusiasm that initially turned me off, but the content keep me interested through the whole book. If you follow his lessons at the end of each chapter you will increase sales and motivate your team.
Enthusiatic, Motivational and sometimes overbearing. However he does a great job!
I now have a book of tools to use to increase sales for my little company. Like setting up a monthly newsletter to my clients, speaking at real estate offices, women's groups, etc., about landscape design and the value that a great garden adds to ones enjoyment of their property and rapid sales in the Real Estate arena.
This is one you will listen to over and over again,
I like business and sci-fi books.
This is a a-typical self-help book that keeps repeating that it will show you "the good stuff", "how to make money", "I will tell you how I...X" - but *never* does.
The narrator is going on how extremely successful he is without ever telling you why, just that he is and that he did it by being persistent in doing. Well - that is not something you need to read a book about.
yes, but I guess no one but the author was willing to record this book.
Don't buy this book.
The book was just poorly written. Bad information.
Yes. Had a difficult time understanding where he was going.
Waste of time.
I like business books and to hear the success stories. This was a nice change of pace, a little shock so to speak. It made me rethink my stance of how the economic situation has effected me and my roll in "taking it like a man".
Grant Cardone is one of the best motivational speakers I have heard. His books are like pep rallies which fire you up and make you think of new things which can help you reach your goals. I like this book as much as 10X Rule.
I like that anyone can succeed if they put their heart and soul into what they do.
Yes - Grant has a great delivery and humorous side notes which make the listening experience special.
Yes, however there are assignments which need to be completed so you will need a few days to complete the entire book.
I can't wait for more Grant Cardone audible books!
Perry Martin is an American Audio Book Reviewer. I listen to 3-4 books a week as a long haul truck driver. I review so you don't have to.
Grant Cardone controversial book gives people a step by step way out of this economic contraction. By increasing activity, reconnection with old clients and going after new clients you can bypass your competition as they cut back or hold.
If You're Not First You're Last, explains why you should expand during an economic contraction and how to best create new business without using the old expensive methods.
Grant talks about not being a victim and taking control and responsibility for ones actions. Cold calling, face to face meetings and cutting out the slack in your life is covered in this book.
This is the fifth audiobook of Grant Cardone's I have reviewed. At first I was not as excited about this title as the others but as I listened I continued to learn. Anyone in a downturn can use this knowledge to better Domminate. As Grant says competition is for sissy's, You want to DOMINATE YOUR MARKETPLACE. I agree.
I purchased this book for my own education
I follow grant cardone and have listened to all his books. This one lacked a bit as his newer ones are more enjoyable in my opinion
Man, the attention to detail on this performance was zero. You could hear his cell phone ringing in the background.
With that said the content was interesting, but I could only listen to a little at a time.
Definitely better than the print version because of the additional content Grant throws in. Really gets you motivated.
This is as good as any of his other books, just downloaded the latest one and can't wait to get started.
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