• If You're Not First, You're Last

  • Sales Strategies to Dominate Your Market and Beat Your Competition
  • By: Grant Cardone
  • Narrated by: Grant Cardone
  • Length: 7 hrs and 47 mins
  • 4.8 out of 5 stars (5,026 ratings)

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If You're Not First, You're Last  By  cover art

If You're Not First, You're Last

By: Grant Cardone
Narrated by: Grant Cardone
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Publisher's summary

During economic contractions, it becomes much more difficult to sell your products, maintain your customer base, and gain market share. Mistakes become more costly, and failure becomes a real possibility for all those who are not able to make the transition.

But imagine being able to sell your products when others cannot, being able to take market share from your competitors, and knowing the precise formulas that would allow you to expand your sales while others make excuses.

In If You're Not First, You're Last, international sales expert Grant Cardone explains how to sell your products and services - despite the economy - and provides you with ways to capitalize regardless of your product, service, or idea. His proven strategies will allow you to not just continue to sell, but create new products, increase margins, gain market share and much more. Key concepts in If You’re Not First, You’re Last include:

  • Converting the Unsold to Sold
  • The Power Schedule to Maximize Sales
  • Your Freedom Financial Plan
  • The Unreasonable Selling Attitude
©2010 Grant Cardone (P)2012 Tantor

What listeners say about If You're Not First, You're Last

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Don't be a little bitch!

This no brakes, all out handbook shows you step-by-step, practical examples of how to grab life by the balls.

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Another Grand Slam By Grant Cardone

Grant Cardone redefines how to sell successfully in the new economy. HIs techniques are effective and his narration is great. Do yourself a favor and add this to your sales book library right away. In fact add all if his books to your library. You will be glad you did, thanks , Grant.

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great energy, excellent advise!

not only accurate but entertaining. A great way to learn skills that are needed not only in sales but in life. Mimic the energy, apply the teachings, come back to the material, make it your own. Thanks Cardone, you're the man!

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Great Book!

Overall, great book and the ultimate message is that you are the driver of your destiny. When you choose to make that long journey, just be prepared to experienced roadblocks, bumps, and setbacks. But through it all, you must persevere to obtain glory, that is not for the weak, but the brave

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There is no bad book by Grant Cardone!

Everything that Grant Cardone touches turns to gold! I’ve read just about every single book that he has including ones that don’t seem to even pertain to me, and they were still worth reading! Bravo!

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Sick sick sick!

This book is one of the best books I've ever listened to! Officially a staple in my life now! Thanks Grant Cardone!

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I love Grant Cardone

Grant's narration is so engaging, so fun, so compelling I always prefer to listen to his books. There are plenty of value added sidebars, but his energy is contagious. Grant has been around the business for a long time, he knows what works, he knows the excuses...he's been there...he will move your paradigm. Get this book and listen to it...OFTEN

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Standard for entrepreneurs learning how to think about sales

I liked the transformative effect it had and continues to have on me as a budding superstar in entrepreneurship.

I have an MBA/ engine but he supplies the oil that makes that engine run at high performance.

This book and The 10X Rule are standard motivational resources with content that keeps our team on the same page.

It may not resonate as much for people who have more background in sales because of their prior knowledge base but for those trying to become effective in sales of their ideas this Cardone is a start up must listen to repeatedly until he becomes a normal part of your sales and business attitude.

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Grant delivers a powerful and motivating message.

The enthusiasm and belief in Grant's voice makes the book fun and engaging. There are hundreds of little nuggets within these pages

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Eye Opener!

I love this book and the others Grant has written. He is not soft but honest and that's what this world needs. My wife caught the bug just by overhearing me listen to this book! Loved it!

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