• Idea to Execution

  • How to Optimize, Automate, and Outsource Everything in Your Business
  • By: Ari Meisel, Nick Sonnenberg
  • Narrated by: Drew Birdseye
  • Length: 2 hrs and 44 mins
  • 4.1 out of 5 stars (481 ratings)

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Idea to Execution  By  cover art

Idea to Execution

By: Ari Meisel,Nick Sonnenberg
Narrated by: Drew Birdseye
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Publisher's summary

Please download the supplementary PDF for a list of the figures referenced in the audio.

When Ari Meisel and Nick Sonnenberg launched their high-end virtual assistant (VA) company, Less Doing™, they changed the culture of start-ups forever, effectively debunking the gospel that every new venture requires months of preplanning and a hefty investment of capital. A business born from scribbled notes on a cocktail napkin during dinner was an up-and-running concern less than 24 hours later, ingeniously brought to life with the help of free, readily available digital tools and apps and no outlay of cash whatsoever.

Meisel and Sonnenberg reveal how a scalable start-up is done to perfection in this fascinating and informative chronicle of their first year in business together. An essential listen for any budding entrepreneur, it follows the creative commercial process from inspiration to inception to success, detailing a bold new approach to 21st century business based on a fearless ingenuity and a willingness to rewrite the rules.

©2016 Ari Meisel and Nick Sonnenberg (P)2016 Podium Publishing

What listeners say about Idea to Execution

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This book wasn’t for me

Tons of advertising for software that they use in their business. I listened to the entire book just to get it off of my feed.

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6 people found this helpful

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Deleted after 30 minutes

This feels more like an ad for the author’s business than a helpful book for me.

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5 people found this helpful

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more like how to automate "our" business

I thought this book was going to be about helping me automate and outsourced my life but really it was about a story of how they built an Outsourcing company and the tools they use. It was a good story for sure but in the end it didn't really help me out at all

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4 people found this helpful

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Good info but...

Took to long to get to the meat. The front end of the book came off like a verbal infomercial that would never end. Once I forwarded past all of the sales pitch for the company I found the rest of the book for the most part pretty informative...

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3 people found this helpful

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Don’t waste your time

Seeing as this whole book is about “optimization” it should do more than waste the readers time. Frankly, it’s just a couple tools pontificating about how cleverly they started a business without prioritizing their efforts. Glad to have spent an hour listening to this just to realize that maybe the whole book is about learning when you are wasting your time. If that was the case it does work. There’s literally a million better books in this space to guide and actually help.

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2 people found this helpful

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OAO Masterpiece

I really enjoyed hearing the tenacity and perseverance of the authors.
Also, they have a firm understanding of Unique Ability.

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Not a "How to" but a "How we did" brag book.

Is other than name dropping a bunch of apps they used and briefly describing how they used them, this book was barely worth the price… free. But not worth the time.

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1 person found this helpful

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Concise but complete

It was very helpful To see the real process for the creation of the company

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good read, listened to it twice

use the tools and ideas in this book, and your business will run itself, great process O.A.O

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1 person found this helpful

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Actionable processes

Great content. Actionable processes we are rapidly putting into place. Ari is an insightful thinker and doer and inspires you to action. The narrator is a little glib as he confidently pretends to understand the words he is reading in a booth and would be good talking head for anchorman 2. He proves that credibility has to be earned and cannot be outsourced.

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