There is perhaps no leadership challenge more daunting than managing creativity - and more urgent than delivering breakthrough innovation. How do you harness some of the most passionate, intelligent people in your organization without stifling them? How do you simultaneously unleash their energy and channel it into something tangible?
Lina Echeverría offers seven proven principles through which new ideas come to fruition, from unleashing passion and drive, and embracing productive conflict, to emphasizing excellence and structure while living values that liberate creativity. As team catalyst, the leader delivers results while nurturing intuition and growing talent. These principles apply well beyond traditional creative domains, propelling innovation across entire organizations. Drawing on the author’s considerable experience assembling and nurturing cutting-edge teams at Corning Inc., Idea Agent shows listeners how to juxtapose creative freedom with management rigor and lead dedicated professionals as they generate and execute one great innovation after another.
©2012 Lina M. Echeverria (P)2012 Gildan Media LLC
The narrator should speak to the adult audience but instead was enunciating as if reading a fairy tale to a child.
Too wispy and lyrical.
Not really. The content was more of a biography rather than a book about dealing with creative knowledge workers. She cited her experiences in R&D at Corning and that probably doesn't represent a great experience set to author a book presumably about all creative teams. She should have done more homework regarding studies in the field of team dynamics for instance.
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