Effective strategies for outsmarting the competition and driving better bottom-line results...
In this groundbreaking book, T.J. Waters has turned his experience collecting and analyzing competitive intelligence for the CIA into effective strategies for businesses wanting to stay on the leading edge of their industries. The book describes a practical process from planning (identifying competitive threats and determining the resources needed to counter them) through implementation (creating an organizational strategy) to execution (collecting key information and turning it into bottom-line results). The book is filled with illustrative examples of companies from start-ups to multi-nationals that have used similar strategies successfully.
This book clearly shows that it's no longer a question of becoming the next Google, IBM, or Coca-Cola - it's all about knowing what your competitors are doing.
©2010 T. J. Waters (P)2012 Audible, Inc.
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