Marco Bertini, an assistant professor of marketing at London Business School, and Luc Wathieu, the associate dean of faculty at the European School of Management an Technology, write that – your best tool for getting people to see beyond price may be the price itself.
This article was first published in the May 2010 issue of Harvard Business Review.
©2010 by the President and Fellows of Harvard College, All Rights Reserved (P)2010 Audible Inc.
There are no listener reviews for this title yet.
Report Inappropriate Content
If you find this review inappropriate and think it should be removed from our site, let us know. This report will be reviewed by Audible and we will take appropriate action.