In this practical, enlightening guide, master salesman John Klymshyn reveals how you can be assertive and effective without rubbing people the wrong way or fulfilling the stereotype of the jerk salesperson. He detonates traditional sales methods and replaces them with modern techniques for reading customer behavior and regulating your own behavior to make more sales without having to get pushy. If you want to sell more and be a nicer person, this is an ideal sales resource.
Now in audio form (and read by the author), you can experience and learn an approach to selling that creates harmony... and revenue.
Funny, practical, and insightful, we think you will use this learning tool for many years to come.
©2008 John Klymshyn (P)2014 John Klymshyn
Earnest, Tenacious, Practical
I enjoyed all of the vignettes from professionals with experience in sales. I particularly enjoyed John's own personal stories about mistakes he made in the past and how he has learned from them.
As someone who owns both the book and the audiobook, the emotion -- that is, the delicacy with how sales should be handled -- comes across more clearly in the audiobook than the hardcover book. The fact that the audiobook is read by the author is an extreme plus.
I have worked in sales for the past three years, but I don't have any formal sales training experience. That said, the anatomy of making a good sale was a strong point that I took away from it. Also, the overall strategic approach to getting through a batch of calls through what John calls a "twenty call burst" is something that I've employed since listening to his book.
For the "Story" rating, I gave John's book 4 stars instead of 5 because it takes him some time in the beginning to get his legs underneath him and really dig into the weeds of how to be a good salesman. He establishes ethos in the first thirty or so minutes; John emphasizes his credibility. After that, he really digs in deep and gets to the brass tax of helping you improve in sales. While driving, I've played his audiobook multiple times (after his initial segment) and continue to gain pearls of wisdom. Some of the bad reviews for the physical book on Amazon's webpage (to me) seem to come from people who read the beginning of the book--where John was establishing credibility--and then cast the rest of the book aside. I don't think you will be disappointed if you soldier through that initial portion and get to the meat and potatoes of "How to Sell Without Being a Jerk." It's a very good read.
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