This article from Harvard Business Review asks whether you know where the money's being made in your industry. The authors provide a 4-step process for mapping a profit pool, discuss applying the process, and more. This article, which originally appeared in the May-June 1998 Harvard Business Review, is offered in audio form exclusively through Audible.
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©1998 by the President and Fellows of Harvard College, All Rights Reserved; (P)1998 Audible Inc.
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