You have to do it… you might as well enjoy it. No one likes a pushy, smarmy salesman – no one wants to be that guy ... but most of us need to sell to some extent. How else can we get any business? We all have to do it now, whether we're lawyers, accountants or start–ups. But don't despair – there's no need to go on some cringey sales training day.
How to be Great at the Stuff You Hate shows you how to develop all the skills you need to sell yourself, your business and your ideas. So ditch the dread, forget the fear and start enjoying yourself! Selling isn't something you 'do' to people, it's not some dark art practised by pushy and manipulative people – it's a process, it's a relationship ... it's fun!
All you need to do is cut the crap, be yourself and win some business. How to be Great at the Stuff You Hate shows you how to:
©2013 Nick Davies (P)2013 Audible Ltd
I'm a lawyer and mediator. I represent businesses in disputes with their insurers and in other complex litigation. I also assist machinery companies and manufacturers (primarily international) with equipment sales, non-disclosure agreements, and business issues. I also mediate commercial disputes.
This book is really an outstanding example of how subjects on which volumes have been written -- networking and business development -- can be simplified into a straight-forward, common sense system that really works.
The book is great for lawyers because Nick was one and now works with lawyers. The book was written for an English audience, but it still translates well for application in the U.S.
The book is well-paced and the narration is well-done. If you don't like selling and business development, this is a good book to get you started, and is a reference you can come back to again and again.
This is a very good book particularly useful for UK professionals. Full of good advice and sensible strategies. Nothing ground breaking but well thought out and presented. And for those of us in professions a useful reminder of the things we know we should be doing for developing business!
There is much more in-depth material available in a more condensed format. By dumbing down and rehashing what's already out there, it makes the style jarring rather than accessible.
Performance was good.
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