• How the World Sees You

  • Discover Your Highest Value Through the Science of Fascination
  • By: Sally Hogshead
  • Narrated by: Sally Hogshead, Erik Bergmann
  • Length: 12 hrs and 20 mins
  • 4.1 out of 5 stars (311 ratings)

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How the World Sees You  By  cover art

How the World Sees You

By: Sally Hogshead
Narrated by: Sally Hogshead, Erik Bergmann
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Publisher's summary

In How the World Sees You, author and personal branding expert Sally Hogshead applies the principles of fascination triggers to understanding "personality brands"—how individuals use different triggers to influence, persuade, and captivate others.

You already know how you see yourself and the world. But how does the world see you? If you want to be heard and remembered, if you want people to take action on your ideas and opinions, then you need to get the full picture. Effective messages build a cause-and-effect cycle that creates action. Each time you communicate, you will either be heard, or you will be ignored.

In How the World Sees You, Sally Hogshead reveals which triggers individuals inherently use when interacting with others. Through her extensive, in-depth proprietary research ranging from market studies to neuroscience, she presents a set of archetypes, or style of persuasion, of different personality brands designed to help individuals understand their strengths and weaknesses and the pros and cons of each.

Inviting listeners to take an online assessment, she then explains their results and helps them develop new talents, create more productive teams, and hire ideal employees. How the World Sees You coaches listeners to focus not only on their strengths, but on the distinctive qualities and characteristics that make them different, not just better. As she persuasively shows, Different beats Good ever time.

PLEASE NOTE: When you purchase this title, the accompanying PDF will be available in your Audible Library along with the audio.

©2014 Sally Hogshead (P)2014 HarperCollins Publishers

What listeners say about How the World Sees You

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  • Overall
    5 out of 5 stars
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    4 out of 5 stars
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    4 out of 5 stars

Authors Should Always Read Their Own Books

Where does How the World Sees You rank among all the audiobooks you’ve listened to so far?

I give this book an 8.5 out of 10 because of the second person reading Sally's book. She is extremely dynamic and I enjoyed hearing her book, in her words. I was disappointed and bored by the second reader of the second half of the book. In fact, I skipped over a few sections where he was reading because the book lost its spark with his voice. She comes back on in Part 3 of the book, but so much critical information was hard for me to listen to because her male reader was so damn boring and clinical.Publishers need to get a grip and let authors read their own books. They have no realistic idea of how poor reading affects an audiobook. If you have a dynamic author, let them read their book!

Which character – as performed by Sally Hogshead and Erik Bergmann – was your favorite?

Sally, hands down is better at delivering her own research. Nothing against Erik, but he was wrong for reading her book. I was thrilled to see she was reading it and I have recommended the book to many friends. I am reluctant to recommend the audiobook because they used to readers who simply did not mesh well together.

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9 people found this helpful

  • Overall
    4 out of 5 stars
  • Performance
    4 out of 5 stars
  • Story
    4 out of 5 stars

Code is on front page of accompanying PDF

Would you consider the audio edition of How the World Sees You to be better than the print version?

I didn't read the print version, so how would I know?

Any additional comments?

I liked this book and the material well enough to purchase another book by the same author. I think that Sally Hogshead does a fine job narrating, and anyone who is concerned about reviews to the contrary should listen to the sample before purchasing. I think most people will decide to purchase after that.

This is a LONG book, but a great deal of that length is taken up by approximately 5-minute summaries of each personality type identified. The meat of the book is probably 6-8 hours, on par with other books like this.

Finally, several reviewers complain that there is no code in the Audible version. I didn't notice it right away, and possibly earlier versions truly had no code, but the front of the accompanying PDF in my book (purchased mid-2014) had a code that I was able to use and actually take the assessment. So, despite what other reviewers say, there currently appears to be a code supplied with the Audible version of the book.

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8 people found this helpful

  • Overall
    4 out of 5 stars
  • Performance
    3 out of 5 stars
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    4 out of 5 stars

worth the listen for business insight

This author is obviously an authority in her field, and her method is right on the money. I would, however, recommend purchasing this book either on kindle or hardcover instead of audio. A third of the book is likely only to be scanned (since only a few minutes actually apply to any one individual), and there were several times that I would have liked to go back to an earlier section but was unable to do so due to the audio format. Also, there are very few authors who should be narrating their own books ... this is not one of them. The narration was average, and to do justice to the book should have been done by a professional narrator, in my opinion.

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8 people found this helpful

  • Overall
    1 out of 5 stars
  • Performance
    4 out of 5 stars
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    1 out of 5 stars

Fluff.

Don't waste your time on this one. Take Keirsey's Temperament Sorter online (far superior for accuracy and insight), read Please Understand Me II (also Keirsey) and think through how you can cultivate a professional image around the traits it attributes to you.

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3 people found this helpful

  • Overall
    1 out of 5 stars
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    1 out of 5 stars
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    1 out of 5 stars

I should have never purchased this book.

It spent hours describing how to categorize people with endless categories and sub categories, with small differences. People are never this rigid with their personality. I expected 4 major personality tips. I stopped counting after 10. Not worth the listening time.

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1 person found this helpful

  • Overall
    4 out of 5 stars
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    4 out of 5 stars
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    5 out of 5 stars

Very good, thorough concepts, loved it

Would you listen to How the World Sees You again? Why?

This is a very good book for any employees. I loved the concepts, some I already new others were refreshing.

What about Sally Hogshead and Erik Bergmann ’s performance did you like?

Love Sally spirit and narration. She is enlighting and enthusiastic

Any additional comments?

Highly recommend

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1 person found this helpful

  • Overall
    5 out of 5 stars
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    5 out of 5 stars
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    5 out of 5 stars

excellent<br />but could not find the access code

this book was excellent. Sally does a very good job of explaining the science of fascination and how to emphasize your greatest differences

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1 person found this helpful

  • Overall
    2 out of 5 stars
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    2 out of 5 stars
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    1 out of 5 stars

i don't get this book

What could have made this a 4 or 5-star listening experience for you?

I took the test and know what my fascination cues are. 4 chapters in and i still don't get what this book is trying to tell me.

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1 person found this helpful

  • Overall
    5 out of 5 stars
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    5 out of 5 stars
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    5 out of 5 stars

Sally hits it out of the park again !

Insightful and very revealing ! Once you take the Fascination assessment you’ll be amazed at how it fits you like a custom tailored suit and intuitively you’ll know your primary and secondary advantages and archetype along with your twin archetype is right . Plus Sally’s PDF’s and helpful
Guidance puts it over the top ! Sally and the gentleman who also read this
Audiobook were easy to listen to making it a joy to listen again & again!

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  • Overall
    3 out of 5 stars
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    3 out of 5 stars
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    3 out of 5 stars

Missing info

Enjoying the book so far but it says I can find my test code in “resources”… where is this?

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