In How the World Sees You, author and personal branding expert Sally Hogshead applies the principles of fascination triggers to understanding "personality brands" - how individuals use different triggers to influence, persuade, and captivate others.
You already know how you see yourself and the world. But how does the world see you? If you want to be heard and remembered, if you want people to take action on your ideas and opinions, then you need to get the full picture. Effective messages build a cause-and-effect cycle that creates action. Each time you communicate, you will either be heard, or you will be ignored.
In How the World Sees You, Sally Hogshead reveals which triggers individuals inherently use when interacting with others. Through her extensive, in-depth proprietary research ranging from market studies to neuroscience, she presents a set of archetypes, or style of persuasion, of different personality brands designed to help individuals understand their strengths and weaknesses and the pros and cons of each.
Inviting listeners to take an online assessment, she then explains their results and helps them develop new talents, create more productive teams, and hire ideal employees. How the World Sees You coaches listeners to focus not only on their strengths, but on the distinctive qualities and characteristics that make them different, not just better. As she persuasively shows, Different beats Good ever time.
PLEASE NOTE: When you purchase this title, the accompanying reference material - including instructions on how to access the referenced assessment test - will be available in your My Library section along with the audio.
©2014 Sally Hogshead (P)2014 HarperCollins Publishers
Hi all. I'm in my 50's (that's relevant, i think), and I favor fiction. I like the british sensibility, and was introduced to the Forsyte Saga through audible ... loved it! I happen to also like Chinese writers, but they are not well represented yet at audible. Looking to follow readers with similar tastes ...
This author is obviously an authority in her field, and her method is right on the money. I would, however, recommend purchasing this book either on kindle or hardcover instead of audio. A third of the book is likely only to be scanned (since only a few minutes actually apply to any one individual), and there were several times that I would have liked to go back to an earlier section but was unable to do so due to the audio format. Also, there are very few authors who should be narrating their own books ... this is not one of them. The narration was average, and to do justice to the book should have been done by a professional narrator, in my opinion.
I didn't read the print version, so how would I know?
I liked this book and the material well enough to purchase another book by the same author. I think that Sally Hogshead does a fine job narrating, and anyone who is concerned about reviews to the contrary should listen to the sample before purchasing. I think most people will decide to purchase after that.
This is a LONG book, but a great deal of that length is taken up by approximately 5-minute summaries of each personality type identified. The meat of the book is probably 6-8 hours, on par with other books like this.
Finally, several reviewers complain that there is no code in the Audible version. I didn't notice it right away, and possibly earlier versions truly had no code, but the front of the accompanying PDF in my book (purchased mid-2014) had a code that I was able to use and actually take the assessment. So, despite what other reviewers say, there currently appears to be a code supplied with the Audible version of the book.
I give this book an 8.5 out of 10 because of the second person reading Sally's book. She is extremely dynamic and I enjoyed hearing her book, in her words. I was disappointed and bored by the second reader of the second half of the book. In fact, I skipped over a few sections where he was reading because the book lost its spark with his voice. She comes back on in Part 3 of the book, but so much critical information was hard for me to listen to because her male reader was so damn boring and clinical.Publishers need to get a grip and let authors read their own books. They have no realistic idea of how poor reading affects an audiobook. If you have a dynamic author, let them read their book!
Sally, hands down is better at delivering her own research. Nothing against Erik, but he was wrong for reading her book. I was thrilled to see she was reading it and I have recommended the book to many friends. I am reluctant to recommend the audiobook because they used to readers who simply did not mesh well together.
I haven't read the print version, but I think I'm going to pick it up as an equal partner with the audio.
While I'm still voraciously listening to this book for the first time what stands out to me is how revealing the book is about who I am and what makes me tick...and I expect it is what will make me FASCINATING!
I haven't reached Erik Bergmann's performance in the book yet, but Sally is vibrant and vivacious in her delivery. Having listened to dozens and dozens of audiobooks that can lull the listener into a catatonic state, through her performance Sally draws the listener in to a subject matter for which she is truly passionate. All audiobooks should be delivered as well. And I love that Sally can't help but laugh out loud about funny incidents in the text.
Your tag line is waiting to be written.
This book isn't just for the business person, or the entrepreneur, or any other type of person you want to categorize. This book has practical application for anybody who wants to excel at what they do they best...be themselves! Want to improve your job situation? Get this book. Switching careers or entering the job market? Get it! Looking for your soul mate? You need this book.
Yes. Listening to Sally is a joy. Of all the books in my audible collection she is the easiest to listen to. I listened to How to Fascinate a couple of times and I imagine I'll do the same with this one.
I never feel that Sally is reading her book to the listener. I feel that she is communicating directly to me. She is in the moment and it comes off as a fresh and fun performance.
I took the test and know what my fascination cues are. 4 chapters in and i still don't get what this book is trying to tell me.
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