In How the World Sees You, author and personal branding expert Sally Hogshead applies the principles of fascination triggers to understanding "personality brands" - how individuals use different triggers to influence, persuade, and captivate others.
You already know how you see yourself and the world. But how does the world see you? If you want to be heard and remembered, if you want people to take action on your ideas and opinions, then you need to get the full picture. Effective messages build a cause-and-effect cycle that creates action. Each time you communicate, you will either be heard, or you will be ignored.
In How the World Sees You, Sally Hogshead reveals which triggers individuals inherently use when interacting with others. Through her extensive, in-depth proprietary research ranging from market studies to neuroscience, she presents a set of archetypes, or style of persuasion, of different personality brands designed to help individuals understand their strengths and weaknesses and the pros and cons of each.
Inviting listeners to take an online assessment, she then explains their results and helps them develop new talents, create more productive teams, and hire ideal employees. How the World Sees You coaches listeners to focus not only on their strengths, but on the distinctive qualities and characteristics that make them different, not just better. As she persuasively shows, Different beats Good ever time.
PLEASE NOTE: When you purchase this title, the accompanying reference material - including instructions on how to access the referenced assessment test - will be available in your My Library section along with the audio.
©2014 Sally Hogshead (P)2014 HarperCollins Publishers
Hi all. I'm in my 50's (that's relevant, i think), and I favor fiction. I like the british sensibility, and was introduced to the Forsyte Saga through audible ... loved it! I happen to also like Chinese writers, but they are not well represented yet at audible. Looking to follow readers with similar tastes ...
This author is obviously an authority in her field, and her method is right on the money. I would, however, recommend purchasing this book either on kindle or hardcover instead of audio. A third of the book is likely only to be scanned (since only a few minutes actually apply to any one individual), and there were several times that I would have liked to go back to an earlier section but was unable to do so due to the audio format. Also, there are very few authors who should be narrating their own books ... this is not one of them. The narration was average, and to do justice to the book should have been done by a professional narrator, in my opinion.
I didn't read the print version, so how would I know?
I liked this book and the material well enough to purchase another book by the same author. I think that Sally Hogshead does a fine job narrating, and anyone who is concerned about reviews to the contrary should listen to the sample before purchasing. I think most people will decide to purchase after that.
This is a LONG book, but a great deal of that length is taken up by approximately 5-minute summaries of each personality type identified. The meat of the book is probably 6-8 hours, on par with other books like this.
Finally, several reviewers complain that there is no code in the Audible version. I didn't notice it right away, and possibly earlier versions truly had no code, but the front of the accompanying PDF in my book (purchased mid-2014) had a code that I was able to use and actually take the assessment. So, despite what other reviewers say, there currently appears to be a code supplied with the Audible version of the book.
I give this book an 8.5 out of 10 because of the second person reading Sally's book. She is extremely dynamic and I enjoyed hearing her book, in her words. I was disappointed and bored by the second reader of the second half of the book. In fact, I skipped over a few sections where he was reading because the book lost its spark with his voice. She comes back on in Part 3 of the book, but so much critical information was hard for me to listen to because her male reader was so damn boring and clinical.Publishers need to get a grip and let authors read their own books. They have no realistic idea of how poor reading affects an audiobook. If you have a dynamic author, let them read their book!
Sally, hands down is better at delivering her own research. Nothing against Erik, but he was wrong for reading her book. I was thrilled to see she was reading it and I have recommended the book to many friends. I am reluctant to recommend the audiobook because they used to readers who simply did not mesh well together.
50 Something child. I decided to make better use of my 1 hour commute by listening to the "best works of the 20th century".
This book calls for the listener to complete various exercises. I don't think this fits the needs of most Audible users. I listen during my commute and became frustrated when i could not take part in the exercises.
Something by Jim Collins most likely.
Hogshead sounds like she's leading a Marketing Team Seminar which she kind of is.
Most recently I'm struggling through something called "How the World Sees You". I say struggling because it strikes me as kind of gimmicky. The Author, Sally Hogshead has something to sell. She's come up with a "Myers Briggs Type Indicator" on steroids. You take a test and are assigned an "Archetype" from this you're supposed to interpret your strengths and weaknesses and how you are perceived by others. Hogshead uses "Fascinate" as a buzzword. This book has failed to fascinate me.
"How the World Sees You" is not conducive to a recorded book. I'm not actually sure it's conducive to a written book either. If you were putting together a Team Building Workshop or other Organizational type activity there may be some value in this book. I may have felt different if I had sat down with the book and been able to go through all of the exercises in real time but to try to catch up after listening on the road, just not practical.
Audiobook was very informative and fun. Sally speaks really fast which is a bit irritating. Great self-development book. Highly recommend.
There is very little need to listen to the entire book to be honest. You can just take the test at her website and follow the instructions to develop your anthem. If you want to listen to how you can use your anthem "branding", then you are more than welcome to listen to the book.... but this is an average book when it comes to branding to be honest
This is one of the best books I've read on my personality and how it affects my life. I've recommended it to my friend who is a VP of HR. If I ran a big company, I would definitely use the information in here to hire the right people for certain positions within my company.
I really like that the author read the book and clearly showed her personality and fun style throughout. It was a pleasure to listen to! Definitely NOT boring.
My anthem: Dependable Adaptable Administrator - and proud of it!
I haven't read the print version, but I think I'm going to pick it up as an equal partner with the audio.
While I'm still voraciously listening to this book for the first time what stands out to me is how revealing the book is about who I am and what makes me tick...and I expect it is what will make me FASCINATING!
I haven't reached Erik Bergmann's performance in the book yet, but Sally is vibrant and vivacious in her delivery. Having listened to dozens and dozens of audiobooks that can lull the listener into a catatonic state, through her performance Sally draws the listener in to a subject matter for which she is truly passionate. All audiobooks should be delivered as well. And I love that Sally can't help but laugh out loud about funny incidents in the text.
Your tag line is waiting to be written.
This book isn't just for the business person, or the entrepreneur, or any other type of person you want to categorize. This book has practical application for anybody who wants to excel at what they do they best...be themselves! Want to improve your job situation? Get this book. Switching careers or entering the job market? Get it! Looking for your soul mate? You need this book.
Yes. Listening to Sally is a joy. Of all the books in my audible collection she is the easiest to listen to. I listened to How to Fascinate a couple of times and I imagine I'll do the same with this one.
I never feel that Sally is reading her book to the listener. I feel that she is communicating directly to me. She is in the moment and it comes off as a fresh and fun performance.
Great book that really opened me up to new perspectives. Sally reads it with great passion and is very fun to listen to. It'll be a great help to have this book with me in my back pocket and to look back on from time to time when I feel I need to be reminded what my, and others, greatest values are. It is however a bit long winded to listen to all the advantages being read, so maybe I should have bought the book. But then again it'll be good for future reference. At the end of the day it is a very informative book on a fascinating topic.
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