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How the World Sees You: Discover Your Highest Value through the Science of Fascination | [Sally Hogshead]

How the World Sees You: Discover Your Highest Value through the Science of Fascination

In How the World Sees You, author and personal branding expert Sally Hogshead applies the principles of fascination triggers to understanding "personality brands" - how individuals use different triggers to influence, persuade, and captivate others. You already know how you see yourself and the world. But how does the world see you? If you want to be heard and remembered, if you want people to take action on your ideas and opinions, then you need to get the full picture.
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Publisher's Summary

In How the World Sees You, author and personal branding expert Sally Hogshead applies the principles of fascination triggers to understanding "personality brands" - how individuals use different triggers to influence, persuade, and captivate others.

You already know how you see yourself and the world. But how does the world see you? If you want to be heard and remembered, if you want people to take action on your ideas and opinions, then you need to get the full picture. Effective messages build a cause-and-effect cycle that creates action. Each time you communicate, you will either be heard, or you will be ignored.

In How the World Sees You, Sally Hogshead reveals which triggers individuals inherently use when interacting with others. Through her extensive, in-depth proprietary research ranging from market studies to neuroscience, she presents a set of archetypes, or style of persuasion, of different personality brands designed to help individuals understand their strengths and weaknesses and the pros and cons of each.

Inviting listeners to take an online assessment, she then explains their results and helps them develop new talents, create more productive teams, and hire ideal employees. How the World Sees You coaches listeners to focus not only on their strengths, but on the distinctive qualities and characteristics that make them different, not just better. As she persuasively shows, Different beats Good ever time.

PLEASE NOTE: When you purchase this title, the accompanying reference material will be available in your My Library section along with the audio.


©2014 Sally Hogshead (P)2014 HarperCollins Publishers

What Members Say

Average Customer Rating

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  •  
    Robin new york, new york, United States 07-06-14
    Robin new york, new york, United States 07-06-14 Member Since 2010

    Hi all. I'm in my 50's (that's relevant, i think), and I favor fiction. I like the british sensibility, and was introduced to the Forsyte Saga through audible ... loved it! I happen to also like Chinese writers, but they are not well represented yet at audible. Looking to follow readers with similar tastes ...

    HELPFUL VOTES
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    "worth the listen for business insight"

    This author is obviously an authority in her field, and her method is right on the money. I would, however, recommend purchasing this book either on kindle or hardcover instead of audio. A third of the book is likely only to be scanned (since only a few minutes actually apply to any one individual), and there were several times that I would have liked to go back to an earlier section but was unable to do so due to the audio format. Also, there are very few authors who should be narrating their own books ... this is not one of them. The narration was average, and to do justice to the book should have been done by a professional narrator, in my opinion.

    4 of 4 people found this review helpful
  •  
    Lotra 07-08-14
    Lotra 07-08-14 Member Since 2012
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    "Authors Should Always Read Their Own Books"
    Where does How the World Sees You rank among all the audiobooks you’ve listened to so far?

    I give this book an 8.5 out of 10 because of the second person reading Sally's book. She is extremely dynamic and I enjoyed hearing her book, in her words. I was disappointed and bored by the second reader of the second half of the book. In fact, I skipped over a few sections where he was reading because the book lost its spark with his voice. She comes back on in Part 3 of the book, but so much critical information was hard for me to listen to because her male reader was so damn boring and clinical.Publishers need to get a grip and let authors read their own books. They have no realistic idea of how poor reading affects an audiobook. If you have a dynamic author, let them read their book!


    Which character – as performed by Sally Hogshead and Erik Bergmann – was your favorite?

    Sally, hands down is better at delivering her own research. Nothing against Erik, but he was wrong for reading her book. I was thrilled to see she was reading it and I have recommended the book to many friends. I am reluctant to recommend the audiobook because they used to readers who simply did not mesh well together.


    2 of 2 people found this review helpful
  •  
    James Parker Little Rock, AR United States 07-29-14
    James Parker Little Rock, AR United States 07-29-14 Member Since 2007

    Jim

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    "Code is on front page of accompanying PDF"
    Would you consider the audio edition of How the World Sees You to be better than the print version?

    I didn't read the print version, so how would I know?


    Any additional comments?

    I liked this book and the material well enough to purchase another book by the same author. I think that Sally Hogshead does a fine job narrating, and anyone who is concerned about reviews to the contrary should listen to the sample before purchasing. I think most people will decide to purchase after that.

    This is a LONG book, but a great deal of that length is taken up by approximately 5-minute summaries of each personality type identified. The meat of the book is probably 6-8 hours, on par with other books like this.

    Finally, several reviewers complain that there is no code in the Audible version. I didn't notice it right away, and possibly earlier versions truly had no code, but the front of the accompanying PDF in my book (purchased mid-2014) had a code that I was able to use and actually take the assessment. So, despite what other reviewers say, there currently appears to be a code supplied with the Audible version of the book.

    1 of 1 people found this review helpful
  •  
    canuck infotainer Winnipeg, MB 07-30-14
    canuck infotainer Winnipeg, MB 07-30-14 Member Since 2011
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    "Engaging and as fascinating as the first book."
    Would you listen to How the World Sees You again? Why?

    Yes. Listening to Sally is a joy. Of all the books in my audible collection she is the easiest to listen to. I listened to How to Fascinate a couple of times and I imagine I'll do the same with this one.


    What about Sally Hogshead and Erik Bergmann ’s performance did you like?

    I never feel that Sally is reading her book to the listener. I feel that she is communicating directly to me. She is in the moment and it comes off as a fresh and fun performance.


    0 of 0 people found this review helpful
  •  
    bea tea SAN JOSE, CA, United States 08-13-14
    bea tea SAN JOSE, CA, United States 08-13-14 Member Since 2013

    bt

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    "i don't get this book"
    What could have made this a 4 or 5-star listening experience for you?

    I took the test and know what my fascination cues are. 4 chapters in and i still don't get what this book is trying to tell me.


    0 of 1 people found this review helpful
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