**NOTE: In response to listener feedback, the audio on this book was redone by professional narration on October 10, 2014. The quality is much improved.**
Why do some products capture our attention, while others flop? What makes us engage with certain products out of habit? Is there a pattern underlying how technologies hook us? This audiobook introduces listeners to the "Hook Model," a four steps process companies use to build customer habits. Through consecutive hook cycles, successful products reach their ultimate goal of bringing users back repeatedly - without depending on costly advertising or aggressive messaging. Hooked is a guide to building products people can't put down. Written for product managers, designers, marketers, startup founders, and people eager to learn more about the things that control our behaviors, this audiobook gives listeners:
• Practical insights to create user habits that stick.
• Actionable steps for building products people love.
• Behavioral techniques used by Twitter, Instagram, Pinterest, and other habit-forming products.
Nir Eyal distilled years of research, consulting and practical experience to write a manual for creating habit-forming products. Nir has taught at the Stanford Graduate School of Business and Hasso Plattner Institute of Design. His writing on technology, psychology and business appears in the Harvard Business Review, The Atlantic, TechCrunch, and Psychology Today.
©2014 Nir Eyal (P)2014 Nir Eyal
yes for the content but the recording is terrible - i have hear music in the background in some sections and car noise in another. like it was recoded on an iphone a car.very amatuer
the airplane is the background at one point
he was ok but again terrible product for a book taking about quality products.was totally a distraction
As a survey of how to capture interest online, Nir Eyal has some fantastic insights and the words are worth the price. It will give anyone good ideas and builds a credible thesis. BUT, his recording of this book is awful. He obviously recorded it himself it in a very low tech way, and the audio quality switches throughout the book from bad to worse. I've worked audio recording sessions throughout my career, and I can tell that Nir did little research or trial and error practice recordings to create the audiobook.. If you can survive the recording, you'll learn good things from what he has to say. You might be better off buying the lower cost eBook instead.
Yes, his research and insights are good.
IN ADDITION to the poor audio quality, he often stumbles through his words. LEARN TO DO MORE THAN 1 AUDIO TAKE if you record your own book! We pay a lot of money for these, and expect at least a bare minimum quality that isn't in this book.
Read by a possible teenager who doesn't know how to read. Incredible. He skips the words that he mispronounces, doesn't even bother to correct it. Stops before some words in totally random places which is so distracting.
I was tracing the actual book while listening and he replaces phrases like "internal triggers" with "an internal trigger". Dude! If you want to write a book then write one, but don't modify this!
Finally there are weird cuts and merges in the recording.
Incredibly unprofessional. This audio book should be banned on audible. If I wanted low quality I'd go to other sites. I'm paying to get quality.
Such a good book but a terrible audio book.
No. Painful narration. Bad microphone. Record again with a real narrator please.
The content is good and the examples useful if you can get over the performance.
No way, if he is one of the narrators.The idea behind the book is great, the story is excellent, everything is very good. Why squander such a wonderful opportunity to share a world-class concept?
Almost anyone ELSE.
Yes: Ditch the audiobook and read the Kindle version. The Kindle version is actually very good.
I started listening to this book in my car, with high hopes. I had to stop after 5 minutes of painful listening, to change to another audiobook. I didn't want to risk an accident by changing audiobooks while driving, even though I was sorely tempted to do so. Audible MUST review the quality of the recording before releasing a title. This is AUDIBLE, after all, and you should know a thing or two about audio quality.
I listened to the version of this book read by Nir Eyal. But when I decided to download it to my computer, it had changed to being read my this guy. Nir Eyal is WAY better!!! I have no idea why they switched. Luckily I still have the Nir Eyal version downloaded on my phone.
If I were you, I would contact Audible and request the Nir Eyal version.
This book has given me so many insights into my daily behavior as well as the behavior of those around me.
I teach WordPress web design online, focusing on the *design* part - and fun:) I love learning new concepts, hence all these audiobooks;)
The narration is done by Nir Eyal himself. Overall he does it okay, but the microphone he has used must have been really cheap. And post-processing (compression, noise gate, etc) skipped altogether.
Add to the above that he occasionally stumbles over his words. These mistakes have not been edited out of the audiobook. Not a huge problem, but it leaves an impression of a very unpolished, maybe rushed, audiobook.
The content itself is good. Nir Eyal certainly knows his stuff. I watched an interview with him on Growthhacker.tv before getting this book. But: the content lends itself much more to a written format. As an audiobook, I miss a sense of overview.
So I'll be getting this in kindle ebook format instead, and I recommend you do the same;)
Yes because the content is excellent
The content is soooo good and so up to date. Yet I think the narrator recorded this in his bathroom.
I never leave reviews but this is too good of a book to have this sloppy of a recording
He fumbled with words frequently and the audio quality felt a little off. I would recommend that they re-record this book or at least fix certain sections. I found it very distracting.
Say something about yourself!
This book is supposedly for product leaders or entrepreneurs, but I'm sure anyone who knows what they're doing already knows everything here. There are LOTS of books on this subject, and this one didn't seem to offer any new insights. If you've read Robert Cialdini's "Influence" and used any mobile social network, you've already read this book and then some.
I really wanted to enjoy and learn from this book, but a consultant/part-time lecturer's experience just isn't as valuable as a successful entrepreneur's, no matter how much 'research' is involved.
I wouldn't, it read like an artificial intelligence dictation which made it extremely hard to focus on and impossible to enjoy. If you're an Audible subscriber you know what I'm talking about.
The content of this book probably didn't warrant a book, perhaps a podcast.
Unfortunately I cannot recommend this, I've never seen so many complaints about recording. Luckily was able to return it.
"Can't listen to narrator"
Narrator makes the unbearable with his almost AI voice. Better to get the printed version.
The hook model is intresting. Most of the examples are from IT industry. However you still can drow some parallels. The reader is very monotonous but I got used to it
"Essential book for the digital age"
Nir Eyal present a well formed book that is coherent throughout and backed by a wealth of real life case studies. Whilst it drifts in places, the overall focus on the hook model makes this essential for anyone conducting business in the digital age.
Could with practical help in working out the next steps!
Very interesting and suggest a ready.
"Probably good book killed by the reading"
The reading. It was like someone fed the text to a text-to-speech programme. It made it impossible to actually listen to the content.
Practically anyone else.
I have to get it in printed/digital format so I can actually get what the book is about.
"If you're looking to create a product of any kind this is for you"
Gives incredible insights and groundbreaking discoveries made in the last century. It has a clear structure how to attain and retain customers.
Short, precise and to the point!
Narration is good, reasonably easy listen. Possibly not quite what I personally was looking for but some interesting concepts.
I am listening to books like this to try and find some sort of epiphany on how to influence people in my field of work, which is not product design.
I especially liked the section on creating habitual use where the examples were websites such as twitter as examples. There are definitely key things in this section that could be applied to any business.
Worth a go if your looking to get 'buy in' to a new system.
"Some good insights"
A good book overall with some interesting and easy to apply concepts, I think some would be irritated by the narrator but I didn't mind him to be honest
Great listen, full of interesting information and packed into an easy to follow system. Must read/listen. Great job guys
Provides a practical framework for evaluating and improving user engagement with products.
The content is nicely structured with good examples.
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