Herd: How to Change Mass Behaviour by Harnessing Our True Nature Audiobook | Mark Earls | Audible.com
We are currently making improvements to the Audible site. In an effort to enhance the accessibility experience for our customers, we have created a page to more easily navigate the new experience, available at the web address www.audible.com/access.
 >   > 
Herd: How to Change Mass Behaviour by Harnessing Our True Nature | [Mark Earls]

Herd: How to Change Mass Behaviour by Harnessing Our True Nature

Since the Enlightenment, there has been a very simple but widely held assumption that we are a species of thinking individuals and human behaviour is best understood by examining the psychology of individuals. It appears, however, that this insight is plain wrong. The evidence from a number of leading scientists suggests that our species is designed as a herd or group animal. Mark Earls applies this evidence to the traditional mechanisms of marketing and consumer behavior.
Regular Price:$24.95
  • Membership Details:
    • First book free with 30-day trial
    • $14.95/month thereafter for your choice of 1 new book each month
    • Cancel easily anytime
    • Exchange books you don't like
    • All selected books are yours to keep, even if you cancel
  • - or -

Your Likes make Audible better!

'Likes' are shared on Facebook and Audible.com. We use your 'likes' to improve Audible.com for all our listeners.

You can turn off Audible.com sharing from your Account Details page.

OK

Publisher's Summary

Since the Enlightenment, there has been a very simple but widely held assumption that we are a species of thinking individuals and that human behavior is best understood by examining the psychology of individuals. It appears, however, that this insight is plain wrong. The evidence from a number of leading behavioral and neuro scientists suggests that our species is designed as a herd or group animal.

Mark Earls applies this evidence to the traditional mechanisms of marketing and consumer behavior, with a result that necessitates a complete rethinking about these subjects.

To open the mind of the business listener, Herd provides a host of unusual examples and anecdotes, from Peter Kay to Desmond Tutu, Apple to UK Sexual Health programmes, George Bush to Castle Lager, from autism to depression to the real explanation for the placebo effect in pharmaceutical testing.

Download the accompanying reference guide.

©2009 Mark Earls (P)2010 Audible, Inc.

What the Critics Say

"It will change the way you think about marketing. It will also change the way you think about yourself." (Marketing Direct)

What Members Say

Average Customer Rating

3.9 (35 )
5 star
 (12)
4 star
 (12)
3 star
 (8)
2 star
 (1)
1 star
 (2)
Overall
4.1 (21 )
5 star
 (10)
4 star
 (4)
3 star
 (6)
2 star
 (1)
1 star
 (0)
Story
4.1 (22 )
5 star
 (8)
4 star
 (8)
3 star
 (6)
2 star
 (0)
1 star
 (0)
Performance
Sort by:
  •  
    Jonathan 07-02-10
    Jonathan 07-02-10 Member Since 2009

    Independent Education Headmaster

    HELPFUL VOTES
    4
    ratings
    REVIEWS
    131
    3
    FOLLOWERS
    FOLLOWING
    0
    1
    Overall
    "Herd is a winner"

    Incredibly insightful and practical, Herd draws one's focus to the principles at play in group behaviour. From educators to marketers this book is an investment in common sense and canny thinking. It drives home the point that groups of people look for authenticity and want to belong. The modern trend of marketing on superficial values has disillusioned these groups and they are now less trusting of the "message" (skeptics) and are more inclined to follow the herd- rightly or wrongly. Mark Earls has done a terrific job of putting these issues in perspective.

    2 of 2 people found this review helpful
  • Showing: 1-1 of 1 results

    There are no listener reviews for this title yet.

Report Inappropriate Content

If you find this review inappropriate and think it should be removed from our site, let us know. This report will be reviewed by Audible and we will take appropriate action.

CANCEL

Thank You

Your report has been received. It will be reviewed by Audible and we will take appropriate action.