Hello, My Name Is Awesome

How to Create Brand Names That Stick

By: Alexandra Watkins

Narrated by: Gina Sorell

Every year, six million companies and more than 100,000 products are launched. They all need an awesome name, but many (such as Xobni, Svbtle, and Doostang) look like the results of a drunken Scrabble game. In this entertaining and engaging book, ace naming consultant Alexandra Watkins explains how anyone - even noncreative types - can create memorable and buzz-worthy brand names. No degree in linguistics required. The heart of the book is Watkins's proven SMILE and SCRATCH Test - two acronyms for what makes or breaks a name. She also provides up-to-date advice, like how to make sure that Siri spells your name correctly and how to nab an available domain name. And you'll see dozens of examples - the good, the bad, and the "so bad she gave them an award". Alexandra Watkins is not afraid to name names.

©2014 Alexandra Watkins (P)2014 Gildan Media LLC

Critic reviews

"Jam-packed with sound advice, this slim volume can be the difference between becoming a Target and becoming a Speesees." ( Publishers Weekly)

Excellent book!

I highly recommend this book for name branding of your company.Thank you Alexandria for writing such an informative book.

Required reading for anyone trying to name a business or product.

Just finished reading "Hello My Name Is Awesome - How to create brand names that stick" by Alexandra Watkins of naming & branding firm Eat My Words. It's a quick read but full of actionable advice on naming a company or product. From "GoogleStorming" to trademark research, Alexandra explains her techniques with real-world examples of naming successes and missteps. If you have anything to do with naming a business, side-gig, product, etc. I highly recommend reading it.

Helpful and short

Short yet provides some helpful tips that are easy to gasp and apply right away

Business Name Creation

Detailed book with great ideas on how to come up with a name. Can't wait to sit down at a computer and go to work on it.

Must Read!

one of the best book if not The Best one in its category. love it

Absolute must if you are naming a business

Great step-by-step instructions that are easy to follow and visualize. Lots of good examples to help drive home the point she is trying to make.

Entertaining, great informa and easy to understand

If you could sum up Hello, My Name Is Awesome in three words, what would they be?

Written in easy to understand language and valuable information for anyone naming a product or business. I wish I'd listened to it years ago.

Came to my rescue!

I was in the process of coming up with a clever name for my blog and found this book at the perfect time! Great tips and strategies to come up with a great business or product name.

Great Content

What made the experience of listening to Hello, My Name Is Awesome the most enjoyable?

The book had great content. I'm currently trying to name a business and the brainstorming ideas alone were invaluable.

What did you like best about this story?

The story was compact and easy to follow. For someone who is very novice naming, this was very helpful

Was this a book you wanted to listen to all in one sitting?

Yes

Any additional comments?

If you're using this book to name your business, consider getting the Kindle or paper version. There are a lot of things you'll want to reference back to

Great. Very helpful.

Its a very helpful book. Great skills and experienced copywriter. For me, audio version is much better and faster then paper version.