We are currently making improvements to the Audible site. In an effort to enhance the accessibility experience for our customers, we have created a page to more easily navigate the new experience, available at the web address www.audible.com/access .
 >   > 
Hello, My Name Is Awesome Audiobook

Hello, My Name Is Awesome: How to Create Brand Names That Stick

Regular Price:$13.99
  • Membership Details:
    • First book free with 30-day trial
    • $14.95/month thereafter for your choice of 1 new book each month
    • Cancel easily anytime
    • Exchange books you don't like
    • All selected books are yours to keep, even if you cancel
  • - or -

Publisher's Summary

Every year, six million companies and more than 100,000 products are launched. They all need an awesome name, but many (such as Xobni, Svbtle, and Doostang) look like the results of a drunken Scrabble game. In this entertaining and engaging book, ace naming consultant Alexandra Watkins explains how anyone - even noncreative types - can create memorable and buzz-worthy brand names. No degree in linguistics required. The heart of the book is Watkins's proven SMILE and SCRATCH Test - two acronyms for what makes or breaks a name. She also provides up-to-date advice, like how to make sure that Siri spells your name correctly and how to nab an available domain name. And you'll see dozens of examples - the good, the bad, and the "so bad she gave them an award". Alexandra Watkins is not afraid to name names.

©2014 Alexandra Watkins (P)2014 Gildan Media LLC

What the Critics Say

"Jam-packed with sound advice, this slim volume can be the difference between becoming a Target and becoming a Speesees." (Publishers Weekly)

What Members Say

Average Customer Rating

4.5 (57 )
5 star
 (32)
4 star
 (21)
3 star
 (3)
2 star
 (0)
1 star
 (1)
Overall
4.5 (48 )
5 star
 (29)
4 star
 (14)
3 star
 (4)
2 star
 (1)
1 star
 (0)
Story
4.6 (48 )
5 star
 (30)
4 star
 (17)
3 star
 (1)
2 star
 (0)
1 star
 (0)
Performance
Sort by:
  •  
    Andrew 12-02-15
    Andrew 12-02-15 Member Since 2014
    ratings
    REVIEWS
    9
    1
    Overall
    Performance
    Story
    "Entertaining, great informa and easy to understand"
    If you could sum up Hello, My Name Is Awesome in three words, what would they be?

    Written in easy to understand language and valuable information for anyone naming a product or business. I wish I'd listened to it years ago.


    0 of 0 people found this review helpful
  •  
    Rod Williams 05-27-15 Member Since 2016
    ratings
    REVIEWS
    1
    1
    Overall
    Performance
    Story
    "Great Content"
    What made the experience of listening to Hello, My Name Is Awesome the most enjoyable?

    The book had great content. I'm currently trying to name a business and the brainstorming ideas alone were invaluable.


    What did you like best about this story?

    The story was compact and easy to follow. For someone who is very novice naming, this was very helpful


    Was this a book you wanted to listen to all in one sitting?

    Yes


    Any additional comments?

    If you're using this book to name your business, consider getting the Kindle or paper version. There are a lot of things you'll want to reference back to

    0 of 0 people found this review helpful
  •  
    Kattanib 05-01-15
    Kattanib 05-01-15 Member Since 2016
    ratings
    REVIEWS
    9
    2
    Overall
    "Helpful and short"

    Short yet provides some helpful tips that are easy to gasp and apply right away

    0 of 0 people found this review helpful
  •  
    Daniel 01-16-15
    Daniel 01-16-15
    HELPFUL VOTES
    24
    ratings
    REVIEWS
    35
    19
    FOLLOWERS
    FOLLOWING
    0
    0
    Overall
    Performance
    Story
    "It's good"

    Seemed a bit expensive for the length, but the content is good and punchy. Lots of tips and tricks about naming a company or product. The main takeaway for me was - there is a process, and you have to invest time and research! Don't get depressed if racking your brains once in a while doesn't get you an answer.

    0 of 0 people found this review helpful

Report Inappropriate Content

If you find this review inappropriate and think it should be removed from our site, let us know. This report will be reviewed by Audible and we will take appropriate action.

Cancel

Thank you.

Your report has been received. It will be reviewed by Audible and we will take appropriate action.