In this issue:
IDEA WATCH "When Every Customer Is a New Customer" by Karel Cool and Petros Paranikas.
FEATURE ARTICLES "The Wise Leader" by Ikujiro Nananka and Hirotaka Takeuchi.
"The Cosmopolitan Corporation" by Pankaj Ghemawat.
"How to Build Risk into Your Business Model" by Karan Girotra and Serguei Netessine.
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