We are currently making improvements to the Audible site. In an effort to enhance the accessibility experience for our customers, we have created a page to more easily navigate the new experience, available at the web address www.audible.com/access .
Harvard Business Review, May 2008 Periodical

Harvard Business Review, May 2008

Regular Price:$6.95
  • Membership Details:
    • First book free with 30-day trial
    • $14.95/month thereafter for your choice of 1 new book each month
    • Cancel easily anytime
    • Exchange books you don't like
    • All selected books are yours to keep, even if you cancel
  • - or -

Publisher's Summary

In this issue:

FORETHOUGHT:
"Working in the Gray Zone", by Michel Anteby

FEATURE ARTICLES:

  • "Leadership's Online Labs", by Byron Reeves, Thomas W. Malone, and Tony O'Driscoll: Tens of millions of people are honing their leadership skills in online games. The tools and techniques they're using will change how leaders function tomorrow, and could make them more effective today.
  • "Rebuilding the R&D Machine in Big Pharma", by Jean-Pierre Garnier: To save themselves, pharmaceutical companies will have to break up their giant R&D organizations, and put passionate scientists back in charge.
  • "When Winning is Everything", by Deepak Malhotra, Gillian Ku, and J. Keith Murhighan: The primal urge to win often overwhelms rational decision making. Here's how to tame competitive arousal, head off emotionally charged competitions, or manage them to your advantage.

    EXECUTIVE SUMMARIES:

  • "How to Sell Services More Profitably", by Werner Reinartz and Wolfgang Ulaga
  • "Strategy as a Wicked Problem", by John C. Camillus
  • "Marketing When Customer Equity Matters", by Dominique M. Hanssens, Daniel Thorpe, and Carl Finkbeiner.

    Want more Harvard Business Review?
    Subscribe for one month or 12 months.
    Get the latest issue.
    Check out the complete archive.

    ©2008 by the President and Fellows of Harvard College, All Rights Reserved; (P)2008 Audible Inc.

  • What Members Say

    Average Customer Rating

    4.8 (4 )
    5 star
     (3)
    4 star
     (1)
    3 star
     (0)
    2 star
     (0)
    1 star
     (0)
    Overall
    0 (0 )
    5 star
     (0)
    4 star
     (0)
    3 star
     (0)
    2 star
     (0)
    1 star
     (0)
    Story
    0 (0 )
    5 star
     (0)
    4 star
     (0)
    3 star
     (0)
    2 star
     (0)
    1 star
     (0)
    Performance


    There are no reviews for this title yet.

    Report Inappropriate Content

    If you find this review inappropriate and think it should be removed from our site, let us know. This report will be reviewed by Audible and we will take appropriate action.

    Cancel

    Thank you.

    Your report has been received. It will be reviewed by Audible and we will take appropriate action.