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Harvard Business Review, March 2015 Periodical

Harvard Business Review, March 2015

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Publisher's Summary

In this issue:

IDEA WATCH
"The Science of Sensory Marketing".

FEATURE ARTICLES
"Reaching the Rich World’s Poorest Consumers" by Muhammad Yumus, Frederic Dalsace, David Menasce, and Benedicte Faivre-Tavignot.
"Leadership Summits that Work" by Bob Frisch and Cary Greene.
"Corporate Governance 2.0" by Guhan Subramanian.

Please Note: Harvard Business Review does not publish in August.

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©2015 by the President and Fellows of Harvard College, All Rights Reserved; (P)2015 Audible Inc.

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