This month's issue includes three complete articles: "The Wisdom of Deliberate Mistakes," "Avatar Based Marketing," and "Profiting from the Long Tail." Plus, you'll hear OnPoint summaries of three articles: "Eager Sellers and Stony Buyers: Understanding the Psychology of New Product Adoption," "Leadership Run Amok: The Destructive Potential of Overachievers," and "Off Sites That Work." Finally, there are Executive Summaries of the three remaining articles, along with special commentary from HBR Senior Editor Gardiner Morse.
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©2006 by the President and Fellows of Harvard College, All Rights Reserved; (P)2006 Audible Inc.