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Harvard Business Review, January/February 2014 Periodical

Harvard Business Review, January/February 2014

"What Marketers Misunderstand About Online Reviews" by Itamar Simonson and Emanuel Rosen. "Focusing Capital on the Long Term" by Dominic Barton and Mark Wiseman. "The Big Lie of Strategic Planning" by Roger L. Martin. "The New Patterns of Innovation" by Rashik Parmar, Ian Mackenzie, David Cohn, and David Gann. "From Superstorms to Factory Fires: Managing Unpredictable Supply-Chain Disruptions" by David Simchi-Levi, William Schmidt, and Yehua Wei.
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Publisher's Summary

In this issue:

IDEA WATCH
"What Marketers Misunderstand About Online Reviews" by Itamar Simonson and Emanuel Rosen.

FEATURE ARTICLES
"Focusing Capital on the Long Term" by Dominic Barton and Mark Wiseman.
"The Big Lie of Strategic Planning" by Roger L. Martin.
"The New Patterns of Innovation" by Rashik Parmar, Ian Mackenzie, David Cohn, and David Gann.
"From Superstorms to Factory Fires: Managing Unpredictable Supply-Chain Disruptions" by David Simchi-Levi, William Schmidt, and Yehua Wei.

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©2013 by the President and Fellows of Harvard College, All Rights Reserved; (P)2014 Audible Inc.

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