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Harvard Business Review, December 2010 | [Harvard Business Review]

Harvard Business Review, December 2010

"Why You Aren't Buying Venezuelan Chocolate" by Rohit Deshpande. "Branding in the Digital Age: You're Spending Your Money in All the Wrong Places" by David C. Edelman. "Robert S. McNamara and the Evolution of Modern Management" by Phil Rosenzweig. "China vs the World – Whose Technology Is It?" by Thomas M. Hout and Pankaj Ghemawat.
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Publisher's Summary

In this issue:

IDEA WATCH
"Why You Aren't Buying Venezuelan Chocolate" by Rohit Deshpande.

FEATURE ARTICLES
"Branding in the Digital Age: You're Spending Your Money in All the Wrong Places" by David C. Edelman.
"Robert S. McNamara and the Evolution of Modern Management" by Phil Rosenzweig.
"China vs the World – Whose Technology Is It?" by Thomas M. Hout and Pankaj Ghemawat.

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©2010 by the President and Fellows of Harvard College, All Rights Reserved; (P)2010 Audible Inc.

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