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Harvard Business Review, April 2009 Periodical

Harvard Business Review, April 2009

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Publisher's Summary

In this issue:

FORETHOUGHT
"Are Great Companies Just Lucky?" by Michael E. Raynor, Mumtaz Ahmed, and Andrew D. Henderson

FEATURE ARTICLES
"How to Market in a Downturn" by John A. Quelch and Katherine E. Jocz
"Five Rules for Retailing in a Recession" by Ken Favaro, Tim Romberger, and David Meer

EXECUTIVE SUMMARIES
"Who Can Help the CEO?" by Phil Terry
"When Internal Collaboration Is Bad for Your Company" by Morten T. Hansen
"Predicting Your Competitor's Reaction" by Kevin P. Coyne and John Horn
"Decoding Resistance to Change" by Jeffrey D. Ford and Laurie W. Ford.

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©2009 by the President and Fellows of Harvard College, All Rights Reserved; (P)2009 Audible Inc.

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