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HBR's 10 Must Reads on Strategic Marketing Audiobook

HBR's 10 Must Reads on Strategic Marketing

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Publisher's Summary

New from the best-selling HBR's 10 Must Reads series. Stop pushing products - and start cultivating relationships with the right customers. If you listen to nothing else on marketing that delivers competitive advantage, hear these 10 articles. We've combed through hundreds of articles in the Harvard Business Review archive and selected the most important ones to help you reinvent your marketing by putting it - and your customers - at the center of your business. Leading experts such as Ted Levitt and Clayton Christensen provide the insights and advice you need to:

  • Figure out what business you're really in
  • Create products that perform the jobs people need to get done
  • Get a bird's-eye view of your brand's strengths and weaknesses
  • Tap a market that's larger than China and India combined
  • Deliver superior value to your B2B customers
  • End the war between sales and marketing

Looking for more Must Read articles from Harvard Business Review? Check out these titles in the popular series: HBR's 10 Must Reads: The Essentials, HBR's 10 Must Reads on Communication, HBR's 10 Must Reads on Collaboration, HBR's 10 Must Reads on Innovation, HBR's 10 Must Reads on Leadership, HBR's 10 Must Reads on Making Smart Decisions, HBR's 10 Must Reads on Managing Yourself, and HBR's 10 Must Reads on Teams.

Download the accompanying reference guide.

©2013 Harvard Business School Publishing Corporation (P)2015 Audible, Inc.

What Members Say

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    Manuel 09-19-16
    Manuel 09-19-16 Member Since 2015
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    "definitely hella good"

    I was for sure fuckin with this audio book, chapter 4 & 8 is where the value is @

    1 of 1 people found this review helpful
  •  
    J. Haynes Snellville, GA United States 12-16-15
    J. Haynes Snellville, GA United States 12-16-15
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    "good book but not groundbreaking"

    I enjoyed the book but feel that the majority of the content is for marketing beginners that are early in their career. For that listener, it has good foundation

    1 of 1 people found this review helpful
  •  
    Adam 09-15-16
    Adam 09-15-16 Member Since 2016
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    "Great Content"

    As an entrepreneur this series of books provides great insight into strategic marketing best practices in just the right amount of information. Using the audible bookmark function I was able to flag specific parts of the series that I found particularly valuable and would like to revisit in more depth in the future.

    0 of 0 people found this review helpful
  •  
    Amazon Customer 03-07-16 Member Since 2016
    ratings
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    10
    4
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    "Obsolete"

    Some readings seemed obsolete. I found 2 first ones really interesting and up to date. The rest was just nice to know.

    0 of 0 people found this review helpful

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