Looking for some creative ways to increase your corporate sales and your personal income? In Guerrilla Selling sales consultants Bill Gallagher, Ph.D., and Orvel Ray Wilson team up with the best-selling author of Guerrilla Marketing and Guerrilla Marketing Attack, Jay Conrad Levinson, to create the ultimate guide to selling. The result is a fast-moving guide full of unconventional weapons and tactics for increasing sales that can be applied immediately for impressive results.
Copyright ©1992 by Bill Gallagher, Ph.D., Orvel Ray Wilson, and Jay Conrad Levinson; Copyright (P)1995 by Blackstone Audiobooks
"[Guerrilla Selling] will give you the edge over your competition." (Brian Tracy, Brian Tracy Learning Systems)
This is a pretty good book. The narrator is not great. The concepts are pretty much common if you your sales are local to you. If you have a region or large territory this book really is not that helpful. Most of the tactics involve showing up at the door etc.. Overall its OK.
Has some good concepts, though repetitive with the examples used. I think a mediocre sales person would get a lot out of this book, while a sales person with a high conversion rate would only be able to get a few nuggets. As far as value to the entrepreneur, I see very little.
The narrator isn't very skilled.
This book is good for motivating and learning new "Guerrilla Tricks". Not the greatest for system selling, but is helpful.
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