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Guerrilla P.R. Wired: Successful Publicity Campaigns On-Line, Off-line, and in Between | [Michael Levine]

Guerrilla P.R. Wired: Successful Publicity Campaigns On-Line, Off-line, and in Between

Guerilla P.R. Wired transports Michael Levine's legendary street-fighting P.R. tactics to the wide-open domain of the World Wide Web. Motivating, brilliant, and filled with invaluable strategies for getting maximum attention regardless of your budget, Guerrilla P.R. Wired will show you how to get noticed now and help you craft a message that is both powerful and profitable in today's fast moving, wired world.
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Publisher's Summary

Guerilla P.R. Wired transports Michael Levine's legendary street-fighting P.R. tactics to the wide-open domain of the World Wide Web. Motivating, brilliant, and filled with invaluable strategies for getting maximum attention regardless of your budget, Guerrilla P.R. Wired will show you how to get noticed now and help you craft a message that is both powerful and profitable in today's fast moving, wired world.

Listen to more Guerrilla tactics.

©2002 Michael Levine; (P)2002 Blackstone Audiobooks

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  •  
    Don McGowan 01-03-06
    Don McGowan 01-03-06 Listener Since 2001
    HELPFUL VOTES
    61
    ratings
    REVIEWS
    79
    12
    FOLLOWERS
    FOLLOWING
    4
    0
    Overall
    "Don't bother"

    If you've got any background whatsoever in Internet-related issues, this book is a complete waste of time. If you don't, you'll probably need the paper copy of the book, or you'll want to listen to this with a notepad so you can write down the details of what he's saying. Either way, this download isn't worth your time or money.

    8 of 8 people found this review helpful
  •  
    J. Federico Maplewood, NJ USA 02-22-05
    J. Federico Maplewood, NJ USA 02-22-05

    gadgetboy

    HELPFUL VOTES
    10
    ratings
    REVIEWS
    48
    3
    FOLLOWERS
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    0
    0
    Overall
    "Fine for newbies"

    I'm sure this book is great for inexperienced marketers or small business owners, but if you have any marketing experience whatsoever, skip this book.

    I like this narrator, though. I would definitely take a second look at any audiobook he's narrated.

    6 of 6 people found this review helpful
  •  
    Ricardo Katy, TX, USA 06-21-07
    Ricardo Katy, TX, USA 06-21-07
    HELPFUL VOTES
    29
    ratings
    REVIEWS
    7
    3
    FOLLOWERS
    FOLLOWING
    0
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    Overall
    "Overkill"

    I have to agree with the other reviewers, this book moves terribly slow. I listen to the books on cd and so far I've listened to 3 cds worth of "how to get on the internet". I keep hoping that its going to get better or somehow reveal a nugget that will make the purchase worthwhile, but it hasn't happened yet.

    Seriously though, if you have any marketing experience or are pretty web-saavy, this book is probably a waste of your time.

    5 of 5 people found this review helpful
  •  
    George Orwell San Francisco, CA United States 10-10-04
    George Orwell San Francisco, CA United States 10-10-04 Member Since 2003

    laguna10

    HELPFUL VOTES
    19
    ratings
    REVIEWS
    40
    6
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    Overall
    "painful"

    hard to listen to, perhaps b/c it is unabriged. I would rather read (and scan) the book. This tedious listen includes *frequent* articulating of the address 'h t t p : / / w . w . w....' That grates really fast. This program goes slooooowly.

    6 of 10 people found this review helpful
  •  
    Kelsey RALEIGH, NC, United States 10-07-13
    Kelsey RALEIGH, NC, United States 10-07-13 Member Since 2011
    ratings
    REVIEWS
    1
    1
    Overall
    Performance
    Story
    "Waste of time"
    What disappointed you about Guerrilla P.R. Wired?

    I should have read the reviews before downloading this. I agree with the other reviewers - if you have used the internet or done any marketing, skip this book.


    0 of 0 people found this review helpful
  •  
    Nicholas Berlin, MA, USA 12-12-04
    Nicholas Berlin, MA, USA 12-12-04
    HELPFUL VOTES
    7
    ratings
    REVIEWS
    4
    3
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    0
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    Overall
    "Overall Boring BS"

    Had a couple of good ideas in it but 95% BS.

    2 of 4 people found this review helpful
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  • Adrian
    NorwichUnited Kingdom
    10/27/09
    Overall
    "Get the original, it won't have dated as much"

    There's far too much emphasis on the technical detail of, for example, website design in this book and it was probably dated by the time it hit the shelves. Levine strictly tells us not to let any web page exceed 40kbytes including images, for example. Finding the gems of relevant information is difficult which is a pitty as it's well-read and there are undoubtedly loads of important tips I've missed when listening.

    1 of 1 people found this review helpful
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