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Guerrilla P.R. 2.0: Wage an Effective Publicity Campaign without Going Broke | [Michael Levine]

Guerrilla P.R. 2.0: Wage an Effective Publicity Campaign without Going Broke

Every Fortune 500 corporation, movie star, and scandal queen knows that a good publicist is essential to building success and maintaining public support. But if you're a small-business owner, an entrepreneur, or an undercapitalized beginner seeking an edge in a highly competitive arena, it's unlikely that you have your own high-powered publicist. Guerrilla P.R. 2.0 offers all the resources necessary to mount your own campaign and get the media exposure you need.
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Publisher's Summary

Every Fortune 500 corporation, movie star, and scandal queen knows that a good publicist is essential to building success and maintaining public support. But if you're a small-business owner, an entrepreneur, or an undercapitalized beginner seeking an edge in a highly competitive arena, it's unlikely that you have your own high-powered publicist. Guerrilla P.R. 2.0 offers all the resources necessary to mount your own campaign and get the media exposure you need.

©2008 Michael Levine; (P)2009 Blackstone Audio, Inc.

What the Critics Say

"With an encouraging tone and a splash of humor, the author introduces readers to the PR pro's mindset....Instructive and entertaining...a clear-eyed and clever bible for the enterprising grassroots publicist." (Publishers Weekly)

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