Listen to more Guerrilla tactics.
©1999 Jay Conrad Levinson, Mark S.A. Smith, and Orvel Ray Wilson (P)2000 Blackstone Audiobooks, Inc.
"To gain 1,000 ideas all at once and gain all the advantages, read this brilliant, illuminating book." (Mark Victor Hansen, coauthor, Chicken Soup for the Soul)
"The Guerrilla Group has done it again. Sit down at the feet of the masters and learn how to negotiate right. And while you're at it, pray that your competition doesn't read this book." (Guy Kawasaki, author, Rules for Revolutionaries, and CEO, garage.com)
looking for thousands of more or less unstructured tips and tricks? this is your book. but you will have a hard time remembering any of them. better buy the book. nothing really new contentwise; looks like the author said: "I had success with my GUERILLA MARKETING book, so why not write a GUERILLA NEGOTIATING book?" (even if I don't have to say something important, people will buy it anyway...
Not how to cheat your adversary, but how to identify impediments to agreement and how to design solutions to address those impediments.
I regret not reading it years ago...
Could be a useful addition to any business school curriculum.
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