Based on the best-selling marketing series in history, Guerrilla Marketing, this audiobook condenses the wisdom of the entire series into one easy-to-use package. Whether your goal is to develop a complete marketing plan or simply to improve your current marketing methods, this book will help you reach it. Every day, you'll get an action plan to follow, with all the marketing tips, methods, and ideas you need. Follow each day's action plan, and you'll soon be thinking like a guerrilla marketer.
You don't need a big marketing budget to make Guerrilla Marketing in 30 Days work for you. All you need to do is commit your time, energy, and imagination to this plan for 30 days. Put the simple steps in this book to work for your business, and at the end of 30 days, you'll be attracting more customers, making more sales, and enjoying more profits than you ever thought possible.
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This audio book basically gives a short review of numerous guerilla marketing concept - the idea is that you listen to one a day and build your knowledge over a 30 day period.
As with all books of this type, the discussion of any one idea is very limited. If you have absoutely no idea of the marketing and PR tactics you can use a small business owner, it's a good enough starting point.
If you are looking for some information on what marketing works vs what doesn't and some strategic insight into attracting new business, you will not find it here.
(i.e. one chapter talks about a real estate agent who was persistant with his advertising campaign and a result saw long term benefits to his business. That alone doesn't say much - advertising does not succeed solely through persistance, and the chapter completely ignored a possible discussion around why the advertising campaign ultimately succeeded, etc)
A light read for beginners. Nothing more.
"GREAT for beginners"
Levinson really is the godfather of Guerilla Marketing. His techniques are simple to understand and easy to follow in the 30 day time frame. They do not however become effective in that short period of time. Each step informs you about the techniques you need to begin with... however you have to remember that each step needs development, time and testing. If you have never set up nor run an effective marketing campaign but are seriously considering doing so then this book is certainly worth while. If on the other hand you have read other books by levinson on Guerrilla Marketing then this book will be merely review for you and will lack the details that you can get in his other books.
If you have read other marketing related material this is not for you but Levinsons "Guerrilla Marketing Weapons" is a must! It has everything you know about marketing and MORE! It's a marketing bible for Small and Medium business!
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