We are currently making improvements to the Audible site. In an effort to enhance the accessibility experience for our customers, we have created a page to more easily navigate the new experience, available at the web address www.audible.com/access.
Call anytime(888) 283-5051
 >   > 
Guerrilla Marketing Attack | [Jay Conrad Levinson]

Guerrilla Marketing Attack

Today's marketplace is more competitive than at any other time in history. Does your small- or medium-sized company have the tools it needs to keep up? Guerrilla Marketing Attack provides solid, practical, cost-effective advice on how to take advantage of advances in marketing that can give you and your company that much-needed competitive edge. Former vice president and creative director of J. Walter Thompson and Leo Burnett Advertising, Jay Levinson is the president of his own marketing consulting firm, Jay Levinson and Partners, whose clients range from Fortune 500 companies to small business and startups.
Regular Price:$17.47
  • Membership Details:
    • First book free with 30-day trial
    • $14.95/month thereafter for your choice of 1 new book each month
    • Cancel easily anytime
    • Exchange books you don't like
    • All selected books are yours to keep, even if you cancel
  • - or -

Your Likes make Audible better!

'Likes' are shared on Facebook and Audible.com. We use your 'likes' to improve Audible.com for all our listeners.

You can turn off Audible.com sharing from your Account Details page.

OK

Publisher's Summary

Today's marketplace is more competitive than at any other time in history. Does your small- or medium-sized company have the tools it needs to keep up? Guerrilla Marketing Attack provides solid, practical, cost-effective advice on how to take advantage of advances in marketing that can give you and your company that much-needed competitive edge. Former vice president and creative director of J. Walter Thompson and Leo Burnett Advertising, Jay Levinson is the president of his own marketing consulting firm, Jay Levinson and Partners, whose clients range from Fortune 500 companies to small business and startups.

Listen to more Guerrilla tactics.

Copyright ©1989 by Jay Conrad Levinson; Copyright (P)1996 by Blackstone Audiobooks

What the Critics Say

"A veritable plum pudding of marketing techniques." (L.A. Times)

What Members Say

Average Customer Rating

3.3 (10 )
5 star
 (4)
4 star
 (0)
3 star
 (2)
2 star
 (3)
1 star
 (1)
Overall
0 (0 )
5 star
 (0)
4 star
 (0)
3 star
 (0)
2 star
 (0)
1 star
 (0)
Story
0 (0 )
5 star
 (0)
4 star
 (0)
3 star
 (0)
2 star
 (0)
1 star
 (0)
Performance
Sort by:
  •  
    Justin Chino Hills, CA, USA 12-17-02
    Justin Chino Hills, CA, USA 12-17-02
    HELPFUL VOTES
    23
    ratings
    REVIEWS
    3
    1
    FOLLOWERS
    FOLLOWING
    0
    0
    Overall
    "Woefully outdated"

    This book is almost 14 years old, and it shows. Although it makes some interesting points that are still important today, (for example, having excellent customer service) it's so hard to take seriously when it doesn't even mention marketing your business via an internet website! Instead they suggest things like renting a hot air balloon or giant skylight. Uh huh.

    The foundation is there but this book needs a refresher to make it modern.

    23 of 23 people found this review helpful
  • Showing: 1-1 of 1 results

    There are no listener reviews for this title yet.

Report Inappropriate Content

If you find this review inappropriate and think it should be removed from our site, let us know. This report will be reviewed by Audible and we will take appropriate action.

Cancel

Thank You

Your report has been received. It will be reviewed by Audible and we will take appropriate action.