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Guerilla Marketing Weapons | [Jay Conrad Levinson]

Guerilla Marketing Weapons

Too many small and mid-sized businesses offer gold-medal quality and service yet struggle to pay their bills and stay in business. Their only missing component is guerrilla marketing, a method that puts energy where the dreams are. The 100 targeted weapons detailed in this audiobook add potency to a marketing attack and substantially increase profits. Most important, they work for all types of small and medium businesses, and even for nonprofit organizations.
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Publisher's Summary

Too many small and mid-sized businesses offer gold-medal quality and service yet struggle to pay their bills and stay in business. Their only missing component is guerrilla marketing, a method that puts energy where the dreams are. The 100 targeted weapons detailed in this audiobook add potency to a marketing attack and substantially increase profits. Most important, they work for all types of small and medium businesses, and even for nonprofit organizations. All the weapons are inexpensive to implement, and fully half of them are absolutely cost-free - a bonanza that liberates cash flow. Included are 14 powerhouse weapons that help start-up businesses and five substantial lifts to an already running operation. This indispensable nuts-and-bolts guide outlines every weapon you need to make a significant bottom-line difference for your company.

©1990 Jay Conrad Levinson; (P)1996 Blackstone Audio Inc.

What the Critics Say

"This very practical guide should be consulted by both practitioners and students of business." (Library Journal)

What Members Say

Average Customer Rating

3.6 (59 )
5 star
 (18)
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3.4 (10 )
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3.8 (10 )
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  •  
    Michael MacDonald San Diego 04-22-07
    Michael MacDonald San Diego 04-22-07 Member Since 2005
    HELPFUL VOTES
    29
    ratings
    REVIEWS
    8
    4
    FOLLOWERS
    FOLLOWING
    0
    0
    Overall
    "Good info narrated horribly"

    I have one lonely complaint about this audiobook, that being the narration. The usually great narrator Barrett Whitener, uses horribly stiff pronunciation on almost every word. One example is the word "marketing", as the Mr. Whitener insists on pronouncing it as "mark-kit-TING" unnecessarily. I am far from picky about audiobook narrators, but in this case I believe it takes away from the otherwise valuable content.

    Do yourself a favor and listen to the sample before purchasing this item. You may choose to buy the book in place of this audio version.

    15 of 16 people found this review helpful
  •  
    Joseph Kernersville, NC, USA 01-11-09
    Joseph Kernersville, NC, USA 01-11-09
    HELPFUL VOTES
    3
    ratings
    REVIEWS
    1
    1
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    FOLLOWING
    0
    0
    Overall
    "Moral marketing..."

    This book presents marketing not as TRICKS but as a way to communicate WHO your company is to other people.

    I am new to Marketing, so the idea of having an identity in your marketing was new to me.

    But I really like that Jay is a moral person and is interested in making the marketing image and the reality of the product or identity of your company be the same.

    So, he gives a picture of what you need to do if you are going to be a REAL company that is going to stick around for a while, present a quality product and communicate your company identity to other people.

    So, the techniques here are more on how to build an established business, rather than just to market to people temporarily or instantly make a profit.

    Jay emphasizes how to build a brand or a company identity and goodwill from your customers.

    3 of 3 people found this review helpful
  •  
    James Lake ELsinore, CA, United States 05-29-08
    James Lake ELsinore, CA, United States 05-29-08 Member Since 2007
    HELPFUL VOTES
    20
    ratings
    REVIEWS
    10
    7
    FOLLOWERS
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    1
    1
    Overall
    "Great Book!"

    The book is over 10 years old. Do not let that stop you. This book gets the imagination into marketing overdrive in a 100 wonderfully different and powerful ways. Barrett Whitener brings the book to life with utter clarity and inspirational pointedness. The book, the narraration, and the effects, are timeless. Buy it!

    2 of 2 people found this review helpful
  •  
    Helen Sandringham, Australia 03-03-11
    Helen Sandringham, Australia 03-03-11 Member Since 2007
    HELPFUL VOTES
    1
    ratings
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    1
    1
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    0
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    Overall
    "Disappointing"

    This is the first audiobook that I have not completed. The material is very, very dated. I should have checked the published date. In 2011 I would not recommend this book

    1 of 1 people found this review helpful
  •  
    Jayeson Troy, MI, USA 12-05-07
    Jayeson Troy, MI, USA 12-05-07 Member Since 2003
    HELPFUL VOTES
    16
    ratings
    REVIEWS
    84
    4
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    Overall
    "Old News"

    I didn't realize it until after I started listening... This book is over 10 years old. Most of the points are probably still true, but I was looking for something a little more modern... They talk about "new" marketing techniques that have already been around for over 10 years... It's kind of a joke.

    4 of 8 people found this review helpful
  •  
    Yogi LucknowIndia 03-10-08
    Yogi LucknowIndia 03-10-08
    HELPFUL VOTES
    6
    ratings
    REVIEWS
    5
    5
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    0
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    Overall
    "Great Book"


    All I can say is "this is a great book" which tells you how to win without using megabucks...

    This is one of the best I have found on Aubile..A must hear for a new player looking forward to mraket his product or service.

    0 of 1 people found this review helpful
  •  
    Joseph P. Cannon Philadelphia PA 01-02-08
    Joseph P. Cannon Philadelphia PA 01-02-08 Member Since 2013

    Joe Cannon

    HELPFUL VOTES
    36
    ratings
    REVIEWS
    17
    11
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    0
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    Overall
    "good review of many marketing opportunities"

    The book was a good overview of many different opportunities to market ones services. as for the book reader, I didn't find his voice too hard on the ears in fact the he reminded me of the voice heard at the intro of the old Outer Limits TV series of the 1960s

    Joem Ridley Park PA

    0 of 1 people found this review helpful
  • Showing: 1-7 of 7 results
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  • Gavin
    DublinIreland
    10/16/09
    Overall
    "Great emphasis on the "weapons""

    Having read Guerilla Marketing by the same author I was very interested in his weapons listed in the book. Is separate book focuses on them, gives percentages and really drives home their importance. Having used many of them in my own company I can say that despite the very American feel to the description of the weapons, they work in all societies!

    2 of 3 people found this review helpful
  • Kolari
    UAE
    5/25/14
    Overall
    Performance
    Story
    "Data is more abstract"
    Would you try another book written by Jay Conrad Levinson or narrated by Barrett Whitener?

    I might try another book ..


    Would you recommend Guerilla Marketing Weapons to your friends? Why or why not?

    For some on who don't know anything about marketing.


    Any additional comments?

    I expected more detailed information on topic...

    0 of 0 people found this review helpful
  • Alex Tucker
    Donabate, Co. Dublin Ireland
    3/4/13
    Overall
    "Out of date rubbish"

    This book is way out of date, full of grey word filling paragraphs about nothing or repeating itself over an over again (if I hear the word Guerrilla one more time..) also it is read by a very annoying voice that over enunciates words like Marketing.



    There are ideas in this book and some people may get something out of it but it will drive you mad in the process. If you have a business already you really should know all these so call Weapons.

    0 of 0 people found this review helpful
  • Showing: 1-3 of 3 results

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