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Guerilla Marketing: Fourth Edition | [Jay Conrad Levinson]

Guerilla Marketing: Fourth Edition

When Guerrilla Marketing was first published in 1983, Jay Levinson revolutionalized marketing strategies for the small-business owner with his take-no-prisoners approach to finding clients. Filled with hundreds of solid ideas that really work, Levinson's philosophy has given birth to a new way of learning about market share and how to gain it. In this completely revised and expanded fourth edition, Levinson offers a new arsenal of weaponry for small-business success in the next century.
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Publisher's Summary

When Guerrilla Marketing was first published in 1983, Jay Levinson revolutionalized marketing strategies for the small-business owner with his take-no-prisoners approach to finding clients. Filled with hundreds of solid ideas that really work, Levinson's philosophy has given birth to a new way of learning about market share and how to gain it.

In this completely revised and expanded fourth edition, Levinson offers a new arsenal of weaponry for small-business success in the next century.

Filled with strategies for marketing on the Internet (explaining when and precisely how to use it), tips for putting other new technologies to work, programs for targeting prospects and cultivating repeat and referral business, and management lessons in the age of telecommuting and freelance employees, this book will be the entrepreneur's marketing bible in the 21st century.

©1998 Jay Conrad Levinson; (P)2009 Audible, Inc.

What the Critics Say

"No matter what business you're in, Guerrilla Marketing, the bible of lively, low-cost marketing tips, is invaluable." (The Los Angeles Times)

What Members Say

Average Customer Rating

3.7 (138 )
5 star
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3.7 (61 )
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Story
4.0 (58 )
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Performance
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  •  
    Todd Pflugerville, TX, United States 11-08-10
    Todd Pflugerville, TX, United States 11-08-10
    HELPFUL VOTES
    8
    ratings
    REVIEWS
    21
    3
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    1
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    Overall
    "OK"

    This book is a good book for people who are green in marketing. If you have been in business a while, most of this is common sense.

    6 of 8 people found this review helpful
  •  
    Blash INDIANAPOLIS, INDIANA, United States 11-08-12
    Blash INDIANAPOLIS, INDIANA, United States 11-08-12 Member Since 2012
    HELPFUL VOTES
    1
    ratings
    REVIEWS
    2
    1
    FOLLOWERS
    FOLLOWING
    0
    0
    Overall
    Performance
    Story
    "It's okay"
    Would you say that listening to this book was time well-spent? Why or why not?

    It was time well spent mostly because i could multitask as i listened. the book contains alot of valuable information. however, i found it to be needlessly long, repetitive, and not very well organized


    Would you ever listen to anything by Jay Conrad Levinson again?

    Unlikely


    How could the performance have been better?

    More conciseness would have been beneficial


    Was Guerilla Marketing worth the listening time?

    mostly, yes. i didn't enjoy the book as much as i'd have hoped but i don't regret listening to it.


    1 of 1 people found this review helpful
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