So you’ve got a product, service, e-commerce site, landing page, information product, or blog - now you just need viewers, users, and customers! Customer acquisition is one of the biggest challenges of building an online business of any kind. It’s become easier to build a product, but it’s as hard as ever to acquire customers. You might have the best product ever, but if no one knows about it, no one can use it, and you won't be able to build a business. The first step of acquiring customers is generating traffic. Traffic is the first step in the process of converting the billions of Internet users into paying customers.
This audiobook is all about how to drive traffic to your site using content marketing! The new marketing. There are a few emerging technology trends happening right now that make it an amazing time to be a marketer. These trends present both opportunities and challenges. There are now billions of people using the Internet. And it’s no longer for just the young and rich. It’s used in emerging markets and by old people too! Not only are people using the Internet, they’re finally starting to get comfortable with buying stuff online. E-commerce penetration of total retail sales in the U.S. was only around eight percent in 2012. There’s still a ton of opportunity for growth! Online retail has strong cost advantages over its offline competition and is rapidly taking share in many categories through better pricing and selection. The cost of building a product and taking it to market has gotten cheaper and easier. What used to take months if not years and millions of dollars now takes weeks (if not less) and thousands of dollars (if not less). New distribution networks such as Twitter and Facebook give us access to hundreds of millions of potential customers at the click of a mouse. For free. The Internet is the great equalizer. Anyone with a message or product that people like can and will be found.
©2014 Mike Fishbein (P)2014 Mike Fishbein
I think the title is misleading. At least it was for me. This book is about basic content marketing and not about growth hacking.
This is the first book by Fishbein that I listen to.
There are certainly good tips and suggestions in the book but most of them are very basic. Regardless, many of them are actionable.
When I purchased the book, I thought it would mention more advanced and/or innovative growth hacking strategies. There are none in the book.
Overall it was a great book, but it seem like a lot of regurgitated ideas that I have seen in inbound marketing focused books. I definitely picked up a few ideas and concepts and it is worth the read to refresh things in my mind.
This book gives several avenues for increasing exposure, generating traffic, and client conversion. Very helpful information, no fluff. Highly recommend!
I purchased a few books on growth hacking and this was the first that actually deliver usable and relevant content.
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