In Growth Hacking: Silicon Valley's Best Kept Secret, growth consultants Raymond Fong and Chad Riddersen deconstruct the phenomenon used by Silicon Valley's fast growing tech elite, growth hacking.
Raymond and Chad's framework, the ASP™, is an easy to understand blueprint that empowers any business to apply growth hacking. The ASP™ was developed through their work in the tech community and used to produce high-leverage, scalable growth for companies in a variety of industries including several companies featured on ABC's TV show Shark Tank.
If you're looking for creative, cost-effective ways to grow your business, then ASP™ is the answer.
©2016 Raymond Fong and Chad Riddersen (P)2017 Raymond Fong and Chad Riddersen
“A must-read for any business owner that is serious about growing their business." (Hanna and Mark, owners of Lollaland from Shark Tank season three)
“A clear framework for top-line growth and a treasure trove of clever 'growth hacks'." (David Krippendorf, president of kSafe from Shark Tank season six)
"Delivers on the promise to share those 'best kept secrets' and how to easily apply them to your small business." (Michele Kapustka, owner of SENDaALL.com from Shark Tank season one)
"Growth Hacking provides the marketing theory and actionable tactics you need to help your business be more successful." (Ira Kalb, professor of marketing, University of Southern California)
If you know anything about digital marketing (SEO/SEM) you should skip this book. It's mostly about their Growth Hacking Framework that is basically what to do with your website or how to allocate more resources to marketing or sales.
Great audiobook. I felt as if I was having a business consultation with a personal motivational coach. I have a marketing background so some tactics I already knew, but I still found tremendous value in the psychological approaches to growth-hacking and entrepreneurship. Plenty of gems to go around with this book. I took so many notes. Highly recommend!
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