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Growth Hacker Marketing
- A Primer on the Future of PR, Marketing, and Advertising
- Narrated by: Ryan Holiday
- Length: 2 hrs and 17 mins
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Publisher's summary
A new generation of megabrands like Facebook, Dropbox, Airbnb, and Twitter haven't spent a dime on traditional marketing. No press releases, no TV commercials, no billboards. Instead, they rely on a new strategy - growth hacking - to reach many more people despite modest marketing budgets. Growth hackers have thrown out the old playbook and replaced it with tools that are testable, trackable, and scalable. They believe that products and businesses should be modified repeatedly until they're primed to generate explosive reactions.
Best-selling author Ryan Holiday, the acclaimed marketing guru for American Apparel and many bestselling authors and multiplatinum musicians, explains the new rules and provides valuable examples and case studies for aspiring growth hackers. Whether you work for a tiny start-up or a Fortune 500 giant, if you're responsible for building awareness and buzz for a product or service, this is your road map.
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GOOD Book. However...
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Entrepreneurial You
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What does it take to create the career you want? It's no secret that the world of work has changed, and we're shifting toward an ever more entrepreneurial, self-reliant, work-from-wherever-you-are economy. That can be a liberating force. But there's a major obstacle professionals face when they contemplate taking the leap: how to actually make money doing what they love. You may have incredible talent and novel ideas, but figuring out how to get started, building your reputation in a new realm, and bringing in a steady flow of new clients can be a daunting prospect.
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Alternative title: Ways to Earn Money Online
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UnMarketing, Second Edition
- Everything Has Changed and Nothing is Different
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- Narrated by: Allison Stratten, Scott Stratten
- Length: 6 hrs and 51 mins
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Overall
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Performance
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UnMarketing shows you how to unlearn the old ways and consistently attract and engage the right customers. You'll stop just pushing out your message and praying that it sticks somewhere. Potential and current customers want to be listened to and validated and have a platform to be heard - especially online. With UnMarketing, you'll create a relationship with your customers and make yourself the logical choice for their needs.
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Authentic and genuine people
- By Karin Bertelsen on 06-30-20
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Overdeliver
- Build a Business for a Lifetime Playing the Long Game in Direct Response Marketing
- By: Brian Kurtz
- Narrated by: Brian Kurtz
- Length: 8 hrs and 43 mins
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Performance
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Whether you’re new to marketing or a seasoned pro, this book gives you a crystal-clear road map to grow your business, make more money, maximize your impact in your market, and love what you’re doing while you’re doing it. Author Brian Kurtz takes you inside the craft to help you use all the tools at your disposal - from the intricate relationship between lists, offers, and copy, to continuity and creating lifetime value, to the critical importance of multichannel marketing and more - so you can succeed wildly, exceed all your expectations, and overdeliver every time.
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1 of the best books on marketing - highly recommended
- By Patrick J. Stiles on 12-13-19
By: Brian Kurtz
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Duct Tape Selling
- Think Like a Marketer - Sell Like a Superstar
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Many of the areas that salespeople struggle with these days have long been the domain of marketers, according to best-selling author John Jantsch. The traditional business model dictates that marketers own the message while sellers own the relationships. But now, Jantsch flips the usual sales approach on its head. It's no longer enough to view a salesperson's job as closing. Today's superstars must attract, teach, convert, serve, and measure while developing a personal brand that stands for trust and expertise.
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not quite for audible
- By Andrea on 05-08-16
By: John Jantsch
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Meatball Sundae
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New Marketing, whose tools include things like MySpace, You Tube, Web sites, permission marketing, cable TV, and viral techniques, is reshaping our world. But many companies try to use the tools without first getting their organization and products in sync with them. The result: what Seth Godin calls a "meatball sundae". A big, ineffective mess.
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Meatball Godin
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By: Seth Godin
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A must read for start ups
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Paul Jarvis left the corporate world when he realized that working in a high-pressure, high profile world was not his idea of success. In Company of One, Jarvis explains how you can find the right pathway to do the same, including planning how to set up your shop, determining your desired revenues, dealing with unexpected crises, keeping your key clients happy, and of course, doing all of this on your own. Company of One is a refreshingly new approach centered on staying small and avoiding growth, for any size business.
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Starts out strong...
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By: Paul Jarvis
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Traffic Secrets
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Master the evergreen traffic strategies to fill your website and funnels with your dream customers in this timeless work from the $100 million entrepreneur and cofounder of the software company ClickFunnels.
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Slow Down Bro!!!
- By Terence Fisher on 10-18-20
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Data Driven
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The team behind the data management platform that helps fuel Salesforce - the number one customer relationship management (CRM) company in the world - presents this indispensable guide to data-powered marketing. You’ll discover the three principles for building a successful data strategy and the five sources of data-driven power. You’ll hear how top companies put these data-driven strategies into action. And if you’re wondering what the future holds, you’ll receive seven forecasts to better prepare you for what may come next.
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No accompanying PDF?
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By: Tom Chavez, and others
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Targeted
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Far from the catchy television spots and sleek magazine spreads are the comparatively modest ads that pop up on websites and in Internet searches. But don't be fooled - online advertising is exploding. Growing at a compound annual rate near 20%, it is now the second-largest advertising channel in the United States. Part history, part guidebook, part prediction for the future, Targeted tells the story of the companies, individuals, and innovations driving this revolution.
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Dense Language, Mediocre Narration
- By Fawn on 12-06-16
By: Mike Smith
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What listeners say about Growth Hacker Marketing
Average customer ratingsReviews - Please select the tabs below to change the source of reviews.
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Overall
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Performance
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- sabri sivan
- 01-30-15
An introduction. NOT a how to.
Would you recommend this book to a friend? Why or why not?
I know Ryan from common circles of friends and businesses. While, I really like him as a person, adore his writings and would always recommend his books to my other friends, this is something I would recommend ONLY to someone who is wondering what Growth Hacking is.
What was your reaction to the ending? (No spoilers please!)
What? Thats it?
What does Ryan Holiday bring to the story that you wouldn’t experience if you just read the book?
The personal life story parts of the book got an extra boost because Ryan read it.
Did Growth Hacker Marketing inspire you to do anything?
Hmm.. To not buy a book because you like the author. But to see whether it is what you're looking for. The book is great. Just not for me.
Any additional comments?
Its unfair me not giving all stars to the book. While everything is great about the book, I dont think Im the intended target audience. I, being in the startup world didnt find it really useful. May be the target audience is Marketing professionals who need to wake up and start doing different things knowing that their Job titles will soon be extinct.
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26 people found this helpful
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- Robert
- 05-08-15
Superficial overview for the utter novice
This is only useful to the completely uninformed novice to growth hacking (or any online marketing, really). It has little to no new actionable data for anyone even slightly familiar with the topic.
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18 people found this helpful
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- Coco zhong
- 03-18-15
Tells you what to do but not how to do it
Seems like common sense advice. Does not tell you how to do the things that are recommended. Amazon and hotmail are not relevant to today's marketing.
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17 people found this helpful
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- Fabrizio
- 01-19-15
Not as actionable as many would expect
This title contains indeed the introduction to many of the most relevant concepts in the growth hacker marketing field and listening to it will give most people a good grasp of such concepts.
It falls short though, compared to other books in the same field, in providing actionable knowledge regarding such topics.
Still a compact and informative listen about one of the most important marketing trends of our time.
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16 people found this helpful
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- VIL
- 08-02-16
This should be an article - nothing interesting
This book wasn’t for you, but who do you think might enjoy it more?
This might be good for someone who likes tons of repetition.
What could Ryan Holiday have done to make this a more enjoyable book for you?
This should be an article.
What three words best describe Ryan Holiday’s performance?
ok
What character would you cut from Growth Hacker Marketing?
about 90%
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11 people found this helpful
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- Shane Lynch
- 02-18-15
Just a taste.
He admits that this is the tip of the iceberg but reveals no revelations or strategies in the book. The most valuable thing is his reading list at the very end.
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10 people found this helpful
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- Gaël
- 10-05-16
Generic boring bullshit
Anyone could have written this book.
advice are generic and dull.
taking big companies and what other said as examples.
there is zero original idea here. You could get the same information by just reading life hacker or reading your LinkedIn timeline
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8 people found this helpful
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- Nick
- 09-12-16
Don't waste your money.
All it does is recommended other books. Don't buy. You will learn nothing at all.
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7 people found this helpful
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- Christopher
- 05-15-15
Not breaking news, presented like it is
First off, the performance was great. Sound quality, excellent. Technical stuff, all good. Cheesy intro music, cool. Nothing wrong there.
This mini book basically is the revised journal entry of an old guard marketer gawking at new tech marketing, and suggesting we all need to get on board. "Growth Hacker" is just another word for the same story we've been reading about in biz books for a decade now. Old news.
There are tons of books by really smart and helpful people on this subject that have been a lot more helpful for me. Although Mr. Holiday only asks for a couple of bucks for his version, he's also asking for a few hours of your life. I would choose wisely how you want to spend your time learning about this subject.
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7 people found this helpful
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- Leandro T.
- 11-11-18
It is a good book
It is a good book to understand better the growth hacking. I recommend it. #growthhacker #marketing #internet #tagsgiving #sweepstakes
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