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Growth Hacker Marketing Audiobook

Growth Hacker Marketing: A Primer on the Future of PR, Marketing, and Advertising

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Publisher's Summary

A new generation of megabrands like Facebook, Dropbox, Airbnb, and Twitter haven't spent a dime on traditional marketing. No press releases, no TV commercials, no billboards. Instead, they rely on a new strategy - growth hacking - to reach many more people despite modest marketing budgets. Growth hackers have thrown out the old playbook and replaced it with tools that are testable, trackable, and scalable. They believe that products and businesses should be modified repeatedly until they're primed to generate explosive reactions.

Best-selling author Ryan Holiday, the acclaimed marketing guru for American Apparel and many bestselling authors and multiplatinum musicians, explains the new rules and provides valuable examples and case studies for aspiring growth hackers. Whether you work for a tiny start-up or a Fortune 500 giant, if you're responsible for building awareness and buzz for a product or service, this is your road map.

©2014 Ryan Holiday (P)2014 Gildan Media LLC

What the Critics Say

"Ryan's strategies and tactics will help every lean entrepreneur trying to grow their business and master the art of marketing and growth." (Patrick Vlaskovits, coauthor of The Lean Entrepreneur)

"This book is a wake up call for every marketing exec in the business. And a tutorial for engineers, IT, founders and designers. Read it." (Porter Gale, Former VP of Marketing at Virgin America and author of Your Network is Your Net Worth)

What Members Say

Average Customer Rating

4.4 (798 )
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4.4 (667 )
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Performance
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  •  
    Fabrizio 01-19-15
    Fabrizio 01-19-15
    HELPFUL VOTES
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    "Not as actionable as many would expect"

    This title contains indeed the introduction to many of the most relevant concepts in the growth hacker marketing field and listening to it will give most people a good grasp of such concepts.
    It falls short though, compared to other books in the same field, in providing actionable knowledge regarding such topics.

    Still a compact and informative listen about one of the most important marketing trends of our time.

    10 of 10 people found this review helpful
  •  
    adabele zhong 03-18-15 Member Since 2014
    HELPFUL VOTES
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    "Tells you what to do but not how to do it"

    Seems like common sense advice. Does not tell you how to do the things that are recommended. Amazon and hotmail are not relevant to today's marketing.

    7 of 7 people found this review helpful
  •  
    sabri sivan 01-30-15
    sabri sivan 01-30-15 Member Since 2014

    Tech geek turned Wall Street analyst turned entrepreneur. Runs a tech startup, advises fortune 1000 co.s and an active investor.

    HELPFUL VOTES
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    "An introduction. NOT a how to."
    Would you recommend this book to a friend? Why or why not?

    I know Ryan from common circles of friends and businesses. While, I really like him as a person, adore his writings and would always recommend his books to my other friends, this is something I would recommend ONLY to someone who is wondering what Growth Hacking is.


    What was your reaction to the ending? (No spoilers please!)

    What? Thats it?


    What does Ryan Holiday bring to the story that you wouldn’t experience if you just read the book?

    The personal life story parts of the book got an extra boost because Ryan read it.


    Did Growth Hacker Marketing inspire you to do anything?

    Hmm.. To not buy a book because you like the author. But to see whether it is what you're looking for. The book is great. Just not for me.


    Any additional comments?

    Its unfair me not giving all stars to the book. While everything is great about the book, I dont think Im the intended target audience. I, being in the startup world didnt find it really useful. May be the target audience is Marketing professionals who need to wake up and start doing different things knowing that their Job titles will soon be extinct.

    16 of 19 people found this review helpful
  •  
    Robert Gentel San Diego, CA United States 05-08-15
    Robert Gentel San Diego, CA United States 05-08-15
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    "Superficial overview for the utter novice"

    This is only useful to the completely uninformed novice to growth hacking (or any online marketing, really). It has little to no new actionable data for anyone even slightly familiar with the topic.

    3 of 3 people found this review helpful
  •  
    VIL 08-02-16
    VIL 08-02-16 Member Since 2015
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    "This should be an article - nothing interesting"
    This book wasn’t for you, but who do you think might enjoy it more?

    This might be good for someone who likes tons of repetition.


    What could Ryan Holiday have done to make this a more enjoyable book for you?

    This should be an article.


    What three words best describe Ryan Holiday’s performance?

    ok


    What character would you cut from Growth Hacker Marketing?

    about 90%


    2 of 2 people found this review helpful
  •  
    Shane Lynch Montreal, Quebec, Canada 02-18-15
    Shane Lynch Montreal, Quebec, Canada 02-18-15 Member Since 2014

    I read a lot...

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    "Just a taste."

    He admits that this is the tip of the iceberg but reveals no revelations or strategies in the book. The most valuable thing is his reading list at the very end.

    2 of 2 people found this review helpful
  •  
    Nick 09-12-16
    Nick 09-12-16
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    "Don't waste your money."

    All it does is recommended other books. Don't buy. You will learn nothing at all.

    1 of 1 people found this review helpful
  •  
    Christopher NEWARK, CA, United States 05-15-15
    Christopher NEWARK, CA, United States 05-15-15 Member Since 2012
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    "Not breaking news, presented like it is"

    First off, the performance was great. Sound quality, excellent. Technical stuff, all good. Cheesy intro music, cool. Nothing wrong there.

    This mini book basically is the revised journal entry of an old guard marketer gawking at new tech marketing, and suggesting we all need to get on board. "Growth Hacker" is just another word for the same story we've been reading about in biz books for a decade now. Old news.

    There are tons of books by really smart and helpful people on this subject that have been a lot more helpful for me. Although Mr. Holiday only asks for a couple of bucks for his version, he's also asking for a few hours of your life. I would choose wisely how you want to spend your time learning about this subject.

    3 of 4 people found this review helpful
  •  
    Tipping Point Propellent 09-29-16 Member Since 2012
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    Story
    "I give praise the worthy. This is my way of being."

    Be. Do. Have.
    This defines my approach to life.
    In spite of all my imperfections, this is the "me" that I've been blessed to know as myself.
    To anyone wise enough to read it and appreciate its power, we will forever be kindred spirits.

    0 of 0 people found this review helpful
  •  
    Robin M. 09-06-16
    Robin M. 09-06-16 Member Since 2015
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    "Average"

    Disappointing by his very high standards. Not as much to take away from this as I had hoped.

    0 of 0 people found this review helpful
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  • aldo
    6/23/16
    Overall
    Performance
    Story
    "Packs a punch"

    I'll read it again because it has so much information packed in. It gets to the point with practical advice to grow your business.

    0 of 0 people found this review helpful
  • Stefanie W
    UK
    5/25/16
    Overall
    Performance
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    "Useful, relevant and concise. Recommend highly. "

    Brilliant read. First time using the audio format and it surprised me how well it kept my attention. This is largely due to the the content being relevant, direct and well put together by the author. Having Ryan Holiday himself reading it, sharing his own learnings, helped to make it an authentic learning experience and an example of practicality.

    0 of 0 people found this review helpful
  • Ross Brown
    5/16/16
    Overall
    Performance
    Story
    "An Interesting, Quick Listen!"
    If you could sum up Growth Hacker Marketing in three words, what would they be?

    Concise, Interesting, Slick


    What was one of the most memorable moments of Growth Hacker Marketing?

    A more general point that stood out for me throughout the entire book was just how wrong some marketers (including Ryan) had been approaching their daily trade!


    What about Ryan Holiday’s performance did you like?

    Very easy to listen to and has a very engaging voice - it's a few hours well spent!


    Did you have an emotional reaction to this book? Did it make you laugh or cry?

    For a business book, I laughed quite a bit!


    Any additional comments?

    A nice, quick summary of growth hacking. It gave me a taste and I immediately wanted more!

    0 of 0 people found this review helpful

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