Growth Hacker Marketing: A Primer on the Future of PR, Marketing, and Advertising Audiobook | Ryan Holiday | Audible.com
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Growth Hacker Marketing: A Primer on the Future of PR, Marketing, and Advertising | [Ryan Holiday]

Growth Hacker Marketing: A Primer on the Future of PR, Marketing, and Advertising

Everything you thought you knew about marketing is obsolete. We can see the incontrovertible evidence right in front of us. A new generation of multibillion dollar brands - Facebook, Twitter, AirBnb, Evernote, and countless others - have been built without spending a dime on traditional marketing techniques. No press releases, no PR firm, no Madison Avenue, no billboards in Times Square. It wasn’t luck that took them from tiny start-ups to massive success. They have a new strategy.
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Publisher's Summary

Everything you thought you knew about marketing is obsolete. We can see the incontrovertible evidence right in front of us. A new generation of multibillion dollar brands - Facebook, Twitter, AirBnb, Evernote, and countless others - have been built without spending a dime on traditional marketing techniques. No press releases, no PR firm, no Madison Avenue, no billboards in Times Square. It wasn't luck that took them from tiny start-ups to massive success. They have a new strategy. It’s called Growth Hacking. And it works. A Growth Hacker is someone who rejects what "marketing" is supposed to be and replaces it only with tools that are testable, trackable, and scalable. Growth Hackers rely on inexpensive tactics like e-mail, pay-per-click ads, blogs, and platform APIs. They chase real results in a field that was dominated by gut instincts for nearly a century. They reject the traditional marketing worship of all things big: big budgets, big campaigns, big opening weekends. Instead, they embrace the opposite: taking a start-up from nothing to something, launching a Kickstarter project, building something that truly spreads. Growth Hacker Marketing offers both a new mindset and a new set of rules. Bestselling author Ryan Holiday, the former director of marketing for American Apparel, will convince you of the urgency of this awakening. He shows why the game has changed forever and what to do about it - whether you are an aspiring marketer, an entrepreneur, or a Fortune 500 senior executive.

©2013 Ryan Holiday (P)2013 Gildan Media LLC

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  •  
    Mark Carbone Orlando, FL United States 01-15-14
    Mark Carbone Orlando, FL United States 01-15-14 Member Since 2011

    Mark A Carbone

    ratings
    REVIEWS
    2
    2
    Overall
    Performance
    Story
    "Delivered On Promise"
    Would you recommend this audiobook to a friend? If so, why?

    Yes, it was short but useful.


    What other book might you compare Growth Hacker Marketing to and why?

    Contagious


    What about Tim Andres Pabon’s performance did you like?

    Easy to follow


    If you were to make a film of this book, what would the tag line be?

    Marketing Hackers Take Over The Ad World


    Any additional comments?

    None at this time

    0 of 0 people found this review helpful
  •  
    Oliver Copenhagen 09-26-13
    Oliver Copenhagen 09-26-13 Member Since 2007
    HELPFUL VOTES
    211
    ratings
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    187
    34
    FOLLOWERS
    FOLLOWING
    38
    6
    Overall
    Performance
    Story
    "It's okay but..."
    What was most disappointing about Ryan Holiday’s story?

    Nothing new here. If you've read Eric Ries' The Lean Startup, or something similar, there's little new here. It's basically "make an MVP, watch, learn, iterate. Build social sharing enticement into the product marketing".


    You didn’t love this book... but did it have any redeeming qualities?

    It was an easy listen.


    0 of 1 people found this review helpful
  •  
    Ron Boise Idaho USA 09-23-13
    Ron Boise Idaho USA 09-23-13 Member Since 2009
    HELPFUL VOTES
    5
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    "Best hour of your life (with your clothes on)."
    What did you love best about Growth Hacker Marketing?

    what i liked best is the wide variety of examples, which stimulated a 1,000s new ideas that have been waiting in my mind to come out


    Was this a book you wanted to listen to all in one sitting?

    yes, i would think it is best to listen to this book in one sitting with a note book and a figure on the pause button to write down your new ideas.


    Any additional comments?

    this book has further solidified my general idea that in the future the best business leaders will have a SOLID marketing background, with that the product / service will be designed with the market, message and reach in mind.

    0 of 1 people found this review helpful
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