Everything you thought you knew about marketing is obsolete. We can see the incontrovertible evidence right in front of us. A new generation of multibillion dollar brands - Facebook, Twitter, AirBnb, Evernote, and countless others - have been built without spending a dime on traditional marketing techniques. No press releases, no PR firm, no Madison Avenue, no billboards in Times Square. It wasn't luck that took them from tiny start-ups to massive success. They have a new strategy. It’s called Growth Hacking. And it works. A Growth Hacker is someone who rejects what "marketing" is supposed to be and replaces it only with tools that are testable, trackable, and scalable. Growth Hackers rely on inexpensive tactics like e-mail, pay-per-click ads, blogs, and platform APIs. They chase real results in a field that was dominated by gut instincts for nearly a century. They reject the traditional marketing worship of all things big: big budgets, big campaigns, big opening weekends. Instead, they embrace the opposite: taking a start-up from nothing to something, launching a Kickstarter project, building something that truly spreads. Growth Hacker Marketing offers both a new mindset and a new set of rules. Bestselling author Ryan Holiday, the former director of marketing for American Apparel, will convince you of the urgency of this awakening. He shows why the game has changed forever and what to do about it - whether you are an aspiring marketer, an entrepreneur, or a Fortune 500 senior executive.
©2013 Ryan Holiday (P)2013 Gildan Media LLC
Nothing new here. If you've read Eric Ries' The Lean Startup, or something similar, there's little new here. It's basically "make an MVP, watch, learn, iterate. Build social sharing enticement into the product marketing".
It was an easy listen.
what i liked best is the wide variety of examples, which stimulated a 1,000s new ideas that have been waiting in my mind to come out
yes, i would think it is best to listen to this book in one sitting with a note book and a figure on the pause button to write down your new ideas.
this book has further solidified my general idea that in the future the best business leaders will have a SOLID marketing background, with that the product / service will be designed with the market, message and reach in mind.
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