He started his career with almost nothing but his own imagination - and ever since he's been challenging conventional wisdom. In this extraordinary audio program Paul Hawken demonstrates that the answers to small business problems today cannot be solved by college degrees, training or money - but only by you.
Listen in as Paul Hawken explores:
THE IDEA: If people snicker at your idea, you're probably on the right track.
RISKS: The purpose of business is not to take risks - but to get something done.
CAPITAL: For a small business, too much money is worse than too little.
PROBLEMS: Problems are a part of every business. They are actually opportunities in disguise.
Here is a detailed, revolutionary guide which explains how to: start your own business, choose a product or a service to sell, keep a growing business healthy. For anyone interested in business today, here is the program that spells out the principles of success in a whole new economic climate!
©1987 Paul Hawken (P)1987 Simon & Schuster
I first read this book decades ago when I was helping to start a video recording business. Paul Hawken impressed me with his business teachings, storytelling & most importantly, his humility.
The stories stayed in my memory & finding & reading it again is like getting reacquainted with an old friend.
I make music and love books. Knowledge is power.
Honest, Informative, Helpful
Great book if you're on a quick drive or long commute to and from work. Nothing super crazy here - just great, solid business advice from people who've done it. Nothing more.
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