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Grouped: How Small Groups of Friends are the Key to Influence on the Social Web | [Paul Adams]

Grouped: How Small Groups of Friends are the Key to Influence on the Social Web

The web is undergoing a fundamental change. It is moving away from its current structure of documents and pages linked together and towards a new structure that is built around people. This is a profound change that will affect how we create business strategy, design, marketing, and advertising. The reason for this shift is simple. For tens of thousands of years we've been social animals. The web, which is only 20 years old, is simply catching up with offline life.
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Publisher's Summary

The web is undergoing a fundamental change. It is moving away from its current structure of documents and pages linked together and towards a new structure that is built around people. This is a profound change that will affect how we create business strategy, design, marketing, and advertising. The reason for this shift is simple. For tens of thousands of years we've been social animals. The web, which is only 20 years old, is simply catching up with offline life.

From travel to news to commerce, smart businesses are reorienting their efforts around people - around the social behavior of their customers and potential customers. In order to be successful, businesses will need to understand how people are connected, how their social network influences them, how the people closest to them influence them the most, and how it's more important for marketers to focus on small, connected groups of friends rather than looking for overly influential individuals.

This book pulls together the latest research from leading universities and technology companies to describe how people are connected, and how ideas and brand messages spread through social networks. It explains for listeners how to rebuild their businesses around social behavior and create products that people tell their friends about.

©2011 Paul Adams (P)2011 Audible, Inc.

What Members Say

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  •  
    Aysin 02-07-12
    Aysin 02-07-12 Member Since 2012
    HELPFUL VOTES
    2
    ratings
    REVIEWS
    14
    2
    FOLLOWERS
    FOLLOWING
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    Overall
    Performance
    Story
    "Wonderful Listen :-)"
    Would you recommend this audiobook to a friend? If so, why?

    It was my first audiobook ever and I listened to it to and from work everyday. It was easy to understand, well read and detailed enough. Yes, it is a high-level book but the author states that and this was what I needed.


    What did you like best about this story?

    The amount of compelezity and detail was just the right amount! Enriched with lots of further reading suggestions and quicktips to summarize!


    Have you listened to any of Eric Michael Summerer’s other performances before? How does this one compare?

    No


    If you were to make a film of this book, what would be the tag line be?

    Social Media - How to begin


    Any additional comments?

    The only improvement to any audio book might be, giving a list of the

    2 of 2 people found this review helpful
  •  
    Steve GYMEA, Australia 04-09-12
    Steve GYMEA, Australia 04-09-12
    HELPFUL VOTES
    1
    ratings
    REVIEWS
    1
    1
    FOLLOWERS
    FOLLOWING
    0
    0
    Overall
    Performance
    Story
    "A book about social interaction"
    Is there anything you would change about this book?

    More about the how social networks will change the way we interact.


    What was most disappointing about Paul Adams’s story?

    The reference to the social web is misleading as the main subject is about social interaction and how this impacts on marketing strategies.


    Would you listen to another book narrated by Eric Michael Summerer?

    Yes


    What did you take away from Grouped that you can apply to your work?

    That everyone is a potential influencer


    1 of 1 people found this review helpful
  •  
    Alex Richmond, British Columbia, Canada 02-28-13
    Alex Richmond, British Columbia, Canada 02-28-13
    ratings
    REVIEWS
    2
    2
    Overall
    Performance
    Story
    "Perspective Reflecting Research"
    Would you say that listening to this book was time well-spent? Why or why not?

    While the presentation includes interesting perspectives on 'social' it is very frustrating to have to listen to 20 referenced papers at the end of chapters. I ended up wondering if I shouldn't be going to those documents and tuning out after the first few minutes of the names of papers and authors frequently going back to the 1970's. While it makes the listener feel like the words are founded in fact it will take persistence to get through this.


    What did you take away from Grouped that you can apply to your work?

    The social part of human activities are deeply entrenched as social media discovers how those will be reflected.


    0 of 0 people found this review helpful
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